1/ Yup. Dobbs not alone. You’ll find ad issues all over network.

Just to give context for how bad Fox News’ advertiser issues are: Fox is one or Fox’s biggest paid advertisers. They started “buying” paid ads last year own their own network. https://www.mediamatters.org/fox-news/cnns-brian-stelter-reports-advertiser-issues-led-fox-business-decision-cancel-lou-dobbs

2/ I’ve often tried to explain that ad losses have very long tail. So for example, over the past few weeks, we have heard from several advertisers, like Best Buy and Noom, advising us that they phased out of their buys and stopped advertising on Fox News entirely.

I spend a lot of time talking to media buyers and Fox’s advertisers over the years. Fox’s ad situation is in deep crisis.

This is why their carriage fees; they plan to offset ad losses by raising those fees (even for non viewers).

For more, check out this: https://twitter.com/goangelo/status/1244819790650322944