How to build something HOT as HELL:

– Find something you're totally fuckin obsessed with

– Find other people who are fuckin obsessed with it too

– Make a Whatsapp/Slack/whatever, have everyone invite their relevant friends

[cont.]
– Talk about *the thing* ALL THE TIME and get MORE EXCITED ABOUT IT

– You'll start to see gaps when people in your group (1) ask for recommendations about the same thing often, (2) complain about something being terrible often, (3) wish something existed

– Turn these into ideas
– Curate endless http://are.na  / Pinterest boards about your best idea(s), save anything that feels even vaguely related into separate boards: branding, tweets, marketing ideas, growth models, relevant influencers, product inspo
– These things will begin to MAGICALLY MERGE in your head and subconsciously turn into GREAT, ORIGINAL IDEAS. Daily curating becomes a low key superpower
– Start building your product/project/whatever & sharing early & often with your group, you have an obsessive group of *perfect* early users who prob think you're pretty cool by now

I don't know how to wrap this up nicely, but hope this is helpful to someone

PEACE & happy Fri
You can follow @marty.
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