It’s #FirstLadyFriday - Often, America’s first ladies are associated with their image, and fashion plays an important role in its creation. (1/10)

Dresses, accessories, hairstyles, shoes—each first lady has had their own personal fashion sense and these styles often become iconic. (2/10)

Many first ladies have popularized certain styles, colors, and cuts of dress while living in the White House. (3/10)

Image Credit: Library of Congress

Mamie Eisenhower loved the color pink, and used it so much in her everyday style—as well as décor—that she popularized “Mamie pink.” (4/10)

Image Credit: Dwight D. Eisenhower Presidential Library and Museum/NARA

Many young women mirrored Frances Folsom Cleveland’s hairstyle—a trimmed nape of the neck accompanying an updo and curls—nicknamed “à la Cleveland,” while Jacqueline Kennedy and Barbara Bush popularized pearl necklaces. (5/10)

As the first lady is constantly in the spotlight, their own sense of style often finds its way into the homes of everyday Americans. (6/10)

Image Credit: John F. Kennedy Presidential Library and Museum/NARA

As a result, first ladies typically choose designers, styles, and brands that represent the nation and its values. (7/10)

For example, Lou Henry Hoover (pictured here) wore cotton dresses to promote the cotton industry and Caroline Harrison wore only American-made garments. (8/10)

Image Credit: Library of Congress

Sometimes, fashion can even represent a first lady’s political opinion— Eleanor Roosevelt used her platform to caution against clothing items made in sweatshops, (9/10)

and Betty Ford accessorized with a “Ratify ERA” button in 1975 to show her support for the Equal Rights Amendment. (10/10)

Image Credit: National Archives and Records Administration