Leading up to the Super Bowl, which brands have seen the best success so far across social media with their ads & teasers?

A around what @amazon, @UberEats, @Logitech, & others have done to see success with their activations the last few weeks!

#BrandBowl (1/6)

The big winner so far has been @amazon/ @alexa99. With over 20 million views on their YouTube video, they’ve leveraged the social brand of featured celeb @michaelb4jordan to promote their activation as well as fun posts encouraging activity off-site!

(2/6)

Three brands appear on both lists:

• @UberEats leveraging nostalgia & modern hybrid w/ Wayne’s World & @iamcardib
• @Doritos & their #FlatMatthew promo & ad
• @BudLight Seltzer & #LemonsIntoLemonade

(3/6)

Some first-timers have seen big success on social early on thanks to leveraging some pretty big names in ways that land w/ their audience:

• @Logitech x @LilNasX teasing a new song
• Dexcom x @nickjonas telling a personal story around the brand

(4/6)

For brewers, it’s interesting to see how they’re promoting their seltzers vs. their beers.

@MichelobULTRA released their beer ad first w/ athlete endorsers & are building up to the seltzer ad. @budlight did the same but reverse the product.

(5/6)

Obviously this isn’t all of the ads & it’ll be interesting to see which ones generate the most attention here during #SBLV . I for one can’t wait! We’ll be tracking everything here @Zoomph & sharing as we go!

#BrandBowl #smsports (6/6)