Again. Do not retweet or respond to these blatant attempts to provoke outrage. It only amplifies her reach and gives her impressions. She isn’t in DC to govern, to make anyone’s life better, she’s there to build a brand for herself.

We have to learn from the past.

We’re dealing with an incredibly dangerous thing here, a generation of fame-obsessed people who traffic in fascistic ideas and inspire violence as a means of self-aggrandizement, profit, and, sadly enough, brand development. We have to change how we deal with this.

If you feel the need to deal with people like MTG, to get information out, don’t retweet, quote tweet, or respond. Screenshot, explain what she’s doing to try and distill the poison, and recognize this is a communications strategy she’s employing.

Trump has birthed a new generation of troll grifters who will burn this country down to make a buck or net a season of reality TV on Newsmax. Remember that Twitter is a tool and these people know how to make your account work for them. Strategies have to change.