Read on Twitter
I was thinking about this Tweet by @elizejackson & recent ones by @jaivirdi on the design history of the new GO #FlyEase when watching this @nike video behind the design
There’s zero mention of the contribution by disabled people in its design story https://twitter.com/elizejackson/status/1356651753186471939
There’s zero mention of the contribution by disabled people in its design story https://twitter.com/elizejackson/status/1356651753186471939
Ideas and inspiration are just as important as the design, engineering, and fabrication of a product.
When marketing to a broad audience, why the reticence on disability?
When marketing to a broad audience, why the reticence on disability?
From Nike’s website:
“If you could make a hands-free shoe, how would you do it? This simple question is where the Nike Go FlyEase design team started. See how they met the goals of building a shoe that changes the way we get in and out of the day.” https://www.nike.com/flyease/go-flyease
“If you could make a hands-free shoe, how would you do it? This simple question is where the Nike Go FlyEase design team started. See how they met the goals of building a shoe that changes the way we get in and out of the day.” https://www.nike.com/flyease/go-flyease
“The FlyEase line was inspired by Matthew Walzer, who was born with cerebral palsy and wrote to Nike in 2012... The first FlyEase models made sneakers more accessible by using zippers and cords but the Go FlyEase is the first that’s completely hands-free.” https://apple.news/Adf4KshrXQx-e8uc1oourQg
“In 2008, then-Nike CEO Mark Parker learned that the company’s first employee had suffered a stroke and lost the use of one hand. So Parker put one of his top designers, Tobie Hatfield, onto making a shoe that required limited dexterity.” https://www.fastcompany.com/90599458/nikes-new-flyease-go-shoes-snap-right-onto-your-feet
From @TeenVogue:
“While the shoe itself is incredibly cool and looks beyond comfortable, the inspiration behind the innovative design is even cooler.” https://www.teenvogue.com/story/nike-go-flyease-inspiration
“While the shoe itself is incredibly cool and looks beyond comfortable, the inspiration behind the innovative design is even cooler.” https://www.teenvogue.com/story/nike-go-flyease-inspiration
