Generic feedback: Build a community before building a product.

Reality: An average household has hundreds of products and SKUs at home, I’m part of maybe 1 community (?) if that.

I am not a part of my frozen vegetable company’s slack channel.
1/x

Reality: You can build a community using your product.

@jaimeschmidt mentioned this on CH today and I 100% agree.

Reality: You’re a founder who can’t afford to wait to build community.

Reality: You’re in a market where you need a product where it’s important to have the first/early mover advantage.

Reality: You need to build a really good product and focusing on building community takes away disproportionate time from other important things.

More than community I believe in creating loyal fans and advocates who will promote your products within their communities.

Offline referrals!

Create advocates by creating a product that solves a niche problem and then keep doing it consistently.

There’s obviously no size fits all solution here but the reality is not everyone has the luxury to just build a community first but it’s become the standard narrative in the DTC world.