High signal @joinClubhouse conversation on audience building with these great minds:

•  @gregisenberg
• @mrsharma
•  @SahilBloom
•  @businessbarista
•  @jackbutcher
•  @magdalenakala
• @AmandaMGoetz

Here were seven valuable takeaways from each of them:

From @gregisenberg:

There's a difference between audiences and communities.

A good test from @theSamParr: if the leader of the community stops engaging in it, does it survive?

If it does, you have a community.

If it doesn't, you have an audience. https://twitter.com/gregisenberg/status/1339222591656108033?s=20

From @SahilBloom:

The number one focus should be to create content that provides tremendous value.

Once you're sure it's providing value, hustle for distribution and promote it with pride.

Give 10x or 100x more than you receive, and the rest takes care of itself.

From @businessbarista:

There are three types of audiences:

• Rented Audience
• Owned Audience
• Monetized Audience

Every person who consumes your product or content is somewhere in this funnel.

Understand which audience you're optimizing around. https://twitter.com/businessbarista/status/1352277955460915200?s=20

From @mrsharma:

1. You are always selling something. Content and products are different mediums for value exchange, but you're "selling" both.

2. The best way to build an authentic relationship with your audience is to share bite-sized snippets of your day-to-day insights.

From @jackbutcher:

When building an audience, ask yourself the five why's to find the true reason you're building it.

You'll find you probably don't need (or want) an audience with 10,000 people.

The audience is only as good as the depth of the relationship you form with them.

From @AmandaMGoetz:

For DTC products, the emotional connection you form with your early audience is the ideal compass for your product road map.

Focus heavily on understanding and solving their problems well.

Deep connections with this early audience accelerate your flywheel.

From @magdalenakala:

Audience building is not zero-sum.

As long as you are providing authentic value, don't think you have to build an audience alone.

Connect with others on similar journeys in similar domains.

Leverage one another to build audiences together.