Read on Twitter
THREAD ALERT: things have been gloomy and serious so here’s a little thread and a little fun. We shall call this the #HolcroftProTips series. He’s the comms guy for the Doctors Who Hate Gun Owners (or whatever), the brains behind their PR strategies/social media/lobbyist.
On his website, Empower Consulting? He boasts 20 years of social Justice and advocacy for a variety of causes, claiming he wants to “help build a better world” and says he’s concerned with “reduced civility” in Canadian debates 
#HolcroftProTips
#HolcroftProTips
He always does really clever tweets, inspiring Canadians from coast to coast with his messaging. He even got 1 “like” on this masterpiece. Just incredible technique from this veteran PR genius ... #HolcroftProtips
Doh!! His biggest fan!! #HolcroftProTips
But let’s be serious ... he’s really nailing the social media these days. It’s impossible to miss his signature moves to grow his clients’ influence
> make a tweet nobody pays attention to
> retweet it over and over which multiplies the retweets
#HolcroftProTips
> make a tweet nobody pays attention to
> retweet it over and over which multiplies the retweets
#HolcroftProTips
This drives the algorithms and makes it appear that more than 6 people even know you exist. 
Keep repeating this over and over, filling your clients Twitter feed with repetitive content and hope they don’t notice how unoriginal your work is #HolcoftProTips
Keep repeating this over and over, filling your clients Twitter feed with repetitive content and hope they don’t notice how unoriginal your work is #HolcoftProTips
Then go use your personal account to retweet your work account and use ad hominem attacks, outrageous language and pretend your super duper appalled. Then go back to your clients account and retweet your retweet. See!! Looks almost like support!! #HolcroftProTip
Help your client plan a “national day of action” where anti gun doctors and supporters can come together and pat you on the back for ignoring crime. Make sure it’s way more successful than your opponents.
Oops-maybe next year #HolcroftProTip
Oops-maybe next year #HolcroftProTip
Ok this year do it online. Covid has everyone at home - surely thousands will tune in to listen to your incredible advocacy ... right? Ah crap. 
#HolcroftProTip
#HolcroftProTip
Don’t panic - you can air it a second time and capture a far larger audience than the first time ... right?
Oh
Oh
Never mind all that - YouTube is where everyone goes to listen to inspirational and informative talks. Start a Chanel for your client with TONS of subscribers and see how many views your material gets over 5 months ... success is within reach!! #HolcroftProTip
If all else fails just make tweets claiming your clients are being attacked for being a woman while you attack ... well, a woman (me).
Oh, and don’t forget to like and retweet your own tweets for appearance of greater support
#HolcroftProTip
Oh, and don’t forget to like and retweet your own tweets for appearance of greater support
#HolcroftProTip
Ok - now you know all his PR industry secrets!! Let’s all go out there and make Twitter a better place using our #HolcroftProTips
This comical interlude has been brought to you by grumpy cat because this is how I picture him reading this.
You’re welcome
This comical interlude has been brought to you by grumpy cat because this is how I picture him reading this.
You’re welcome
I’ll give him some credit - while accusing the CCFR of being US/NRA influenced he secured $300k in funding from AirBnB after they found themselves in hot water for too many murders in their properties ... big US corporate funding to take guns from us .. https://thegunblog.ca/2020/02/05/airbnb-pledges-300000-to-group-campaigning-against-pal-holders/
