Today marks the three year anniversary of DemandMaven, and boy have I learned *a bunch*.

Here's a few lessons learned over the past three years in a thread:

2/ It actually *is* possible to delegate. Like literally delegate anything. I used to believe that all of my work was precious and only I could do it, but once I started working with other talented marketers, I realized as long as an SOP existed, I could delegate.

Delegation saved me and my sanity. Would highly recommend. With the right processes, feedback loops, and review processes in place, delegation is actually possible.

3/ Choosing to respect and honor your body is a sacred act. Let me explain..

The business will always ask more of you. Customers, clients, etc. — they will always ask for more. It's up to you to honor your limits and give yourself the self-care you deserve.

The irony is that you'll end up serving everyone better when you take care of yourself first.

4/ There's a difference between thinking like a founder versus thinking like a CEO — and I'm still very much learning the CEO part.

Eventually you do move from survival mode to an expansive mindset, and that's a fun place to be in.

5/ Businesses go through "seasons" when it comes to growth, and growth looks different based on the season.

I'm familiar with the rules of SaaS growth, but sometimes growth happens through operations — hiring, resource management and allocation, etc.

Knowing the phase the business is in and adjusting accordingly was critical for me the past 3 years.

6/ Never underestimate the power of a strong network. As an introvert, networking can feel kinda awkward, but I've learned and embraced my own personal style over the years.

My network continues to bring me opportunities, ideas, and solutions and I couldn't be more grateful (and yes — that includes you if you're reading this).

7/ Similar vein — never underestimate the power of a strong talk track.

I wasn't expecting to do as much speaking as I do now, but once I started, it brought me more than just clients. It brought new lessons, insights, people, and even more opportunities.

I found that the more I focused on providing value, the more doors that opened.

8/ It's rarely "all or nothing". I think as founders, we get into these scenarios that we think are "all or nothing", but actually offer more opportunities than we realize.

It's important to spend time really unpacking your assumptions in order to see new opps.

9/ Get yourself a squad. Going solo is cool and all, but connecting and regularly talking with other founders and CEOs in similar businesses and industries will do your mind and soul *wonders*.

That, and they will motivate and inspire you. Mine has kept me going since Day 1.

10/ Everything is figureoutable and it's going to be fine. No really — you're actually going to be fine. Someone has experienced something very similar to what you're experiencing, and there's likely a few solutions we can leverage.

Your mission is to explore them and choose what works best for you while also bringing you closer to what you want.

In the meantime, cheers! Best of wishes to you and your founder journey, and here's to many more!