In hindsight, @AaveAave was inevitable.

Here's how $AAVE became the leading #DeFi token đź”˝
1/ Lean Asset Integration

Aave was the first to support key tokens like $SNX $LINK and $YFI

Their foresight in supporting deep communities built a moat around lending and borrowing. đź’Ş
2/ Community

Aave went out of its way to form deep ties in the wider Ethereum ecosystem.

Here's a proposal from @SirSoth91 to join @Meta_Cartel in June.
https://pokemol.com/dao/0x0372f3696fa7dc99801f435fd6737e57818239f2/proposal/135
3/ Organic Growth

Despite mapping out a Liquidity Incentive pool during the Aavenomics migration, Aave has never needed to dip into this reserve to sustain growth.

This shows that demand is 100% organic, rather than chasing an opportunity to farm $AAVE https://docs.aave.com/aavenomics/incentives-policy-and-aave-reserve
4/ Memes

Anyone who's been following Aave knows their marketing is the best in DeFi.

Despite being a leading financial primitive, Aave knows how to keep it lighthearted. https://twitter.com/AaveAave/status/1250792163555844098?s=20
5/ Ecosystem Ties

Aave underpins most DeFi composability today.

While @iearnfinance is the most notable, dozens of other projects rely on Aave as the primary source of yield today.

This trend will continue in 2021. https://twitter.com/StaniKulechov/status/1280500969986498561?s=20
6/ Fiat Onramps

Aave is the first major DeFi project to receive an EMI license for fiat onramps.

Expect users to be able to bridge directly into DeFi using Aave in 2021. https://twitter.com/AaveAave/status/1297943920853295104?s=20
Best of all, Aave is now recognized by the best investors in the world.

@mcuban holds $AAVE alongside all of the best performing DeFi funds of 2020.

Imagine betting against Cuban. https://twitter.com/Arthur_0x/status/1356623945441574912?s=20
It's been an incredible ride for @AaveAave.

If you're reading this, you're still early.

After all, they don't call it the future of finance for nothing! https://twitter.com/StaniKulechov/status/1356658340215062533?s=20
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