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5 Unusual Ways
To take your Copywriting from “meh” to “OH YEAH”
// THREAD //
To take your Copywriting from “meh” to “OH YEAH”
// THREAD //
1) Watch Late-night talk shows
I know. They’re shit, but hey – the masses still love them
Here’s why it’s worth giving them a shot:
- They’re more about “writing” than “talking”. Whatever those talking heads say was written by someone in advance. Probably by a copywriter
I know. They’re shit, but hey – the masses still love them
Here’s why it’s worth giving them a shot:
- They’re more about “writing” than “talking”. Whatever those talking heads say was written by someone in advance. Probably by a copywriter
- They’re 
at quickly telling guests stories. & Stories are something you’ll use a lot
- They fight for the viewer’s attention. Just like your ads do
+ They're perf for staying up-to-date with pop culture BS. That’s something every copy guy gotta do, whether we like it or not
at quickly telling guests stories. & Stories are something you’ll use a lot- They fight for the viewer’s attention. Just like your ads do
+ They're perf for staying up-to-date with pop culture BS. That’s something every copy guy gotta do, whether we like it or not
2) Read GOOD fiction books
Guess what? You’re supposed to show some creativity here
Reading Tim Ferriss or “Zero to One” for the 3rd time in a row ain’t gonna cut it
Choose some high-quality fiction over self-improvement books & your brain will be exploding with new ideas
Guess what? You’re supposed to show some creativity here
Reading Tim Ferriss or “Zero to One” for the 3rd time in a row ain’t gonna cut it
Choose some high-quality fiction over self-improvement books & your brain will be exploding with new ideas
SUGGESTIONS:
Anything that was adapted for the screen
That’s how you can be sure it ain’t a waste of your time
- King
- Twain
- Dumas
- Dickens
- Fitzgerald
You can’t go wrong with these guys
Speaking of book adaptations…
Anything that was adapted for the screen
That’s how you can be sure it ain’t a waste of your time
- King
- Twain
- Dumas
- Dickens
- Fitzgerald
You can’t go wrong with these guys
Speaking of book adaptations…
3) Watch GOOD classic movies
Old movies are packed with culturally relevant sayings, stories and characters
They will fuel up your copywriting & make it more conversational
+ Who dafq doesn’t like movies?
Old movies are packed with culturally relevant sayings, stories and characters
They will fuel up your copywriting & make it more conversational
+ Who dafq doesn’t like movies?
SUGGESTIONS:
- Allen
- Scorsese
- Spielberg
- Tarantino
- Eastwood
Tarantino is cool for a copy that targets young guns
Spielberg is great for average man-of-the-house Americans
And that old creep Allen is excellent if you write copy for dating sites for divorced ppl
- Allen
- Scorsese
- Spielberg
- Tarantino
- Eastwood
Tarantino is cool for a copy that targets young guns
Spielberg is great for average man-of-the-house Americans
And that old creep Allen is excellent if you write copy for dating sites for divorced ppl
4) Collect your grandma’s mail
Here’s the thing
Many seniors get REAL, physical sales letters in their REAL, physical mailboxes
Something that younger folks rarely see anymore
This stuff is a GOLDMINE:
- Foot massagers
- Gardening equipment
- 17 different sets of cookware
Here’s the thing
Many seniors get REAL, physical sales letters in their REAL, physical mailboxes
Something that younger folks rarely see anymore
This stuff is a GOLDMINE:
- Foot massagers
- Gardening equipment
- 17 different sets of cookware
What makes it even better is that many seniors DO NOT throw away their mail immediately
If your grandma is still around – ask her to give you her mail once she doesn’t need it anymore
You will find dozens of copywriting gems inside those letters
While we’re at it…
If your grandma is still around – ask her to give you her mail once she doesn’t need it anymore
You will find dozens of copywriting gems inside those letters
While we’re at it…
5) Watch Home Shopping TV channels
Seniors like to watch this stuff & so should YOU
As trashy as the ads in there may seem, guess what?
THEY WORK.
They’re also so high-energy, they’ll make for a perfect copywriting energy drink
Seniors like to watch this stuff & so should YOU
As trashy as the ads in there may seem, guess what?
THEY WORK.
They’re also so high-energy, they’ll make for a perfect copywriting energy drink
That’s what I got!
Got something else?
Share it in the comments
AND don’t be a stingy ass:
LIKE - RT - LFG 
Got something else?
Share it in the comments
AND don’t be a stingy ass:
LIKE - RT - LFG
In need of daily copywriting tips?
Follow these guys – All solid AF:
@tahmmygiovanni
@LoftedLearning
@showupdoyou
@KingMidasKM
@OneJKMolina
@HandofEden
@Golibe6
Cya in the next one!
Follow these guys – All solid AF:
@tahmmygiovanni
@LoftedLearning
@showupdoyou
@KingMidasKM
@OneJKMolina
@HandofEden
@Golibe6
Cya in the next one!
