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Time to launch @jnelz's fabulous new book, Imagined Audiences: How Journalists Perceive and Pursue the Public - out from the @OUPAcademic series @kreissdaniel run. Here's some amazing insights from this that everyone in the news industry can learn from https://global.oup.com/academic/product/imagined-audiences-9780197542606?cc=us&lang=en&
First, it's worth noting that @jnelz is a rare human who can do both qualitative and quantitative analysis and research with skill and heart - and that makes this book special on its own terms. Second, @jnelz doesn't hold back: journalists can't wish audiences into content
As @jnelz notes: "Even if journalists make the exact news that their audiences want, how those audiences react remains outside of journalists’ control, which means that journalism’s reception will always be at least somewhat unpredictable." https://www.cjr.org/tow_center/audience-engagement-journalism-humility.php
This is a very, very important concept that journalists forget about - that demand is an expression of choice - people are willing agents making choices about what content to consume. {We forget that in misinformation moral panics, but its why conspiracy is so powerful}
Journalists do not play the primary role in defining their relationship with audiences (and can use some humility too), @jnelz argues. He also provides extensive analysis of how @wearehearken challenged journalism and takes us inside my favorite news org, @city_bureau
In addition @jnelz bout preferences at the national level and issues of what is happening to news organizations finances at a more local level. As per my own book, this national-local intersection of opportunity and challenge needs to frame how we think about news.
On a more sort of emotional level, I know @kreissdaniel are so proud to help such a talented author move from dissertation to book and we are honored to have played a small part in @jnelz' journey into rockstar academic. This is the best.
and I am a lady of many typos, sorry @jnelz !
