Read on Twitter
WHAT CAN YOU LEARN FROM REDBULL MARKETING MOVES?
It's over 1 million valuable brands across the globe
Where @redbull turns out to be one of the big fish in the pond
Why & how? It's a few scroll
#feed
It's over 1 million valuable brands across the globe
Where @redbull turns out to be one of the big fish in the pond
Why & how? It's a few scroll
#feed
Redbull is an establishment with thai origin, founded by austria entrepreneur [dietrich mateshitz]
Who was inspired by a thai energy drink [krating daeng]
The company started in 1987 in Thailand and Austria but later extend to global markets in 1992 and hit in the US
Who was inspired by a thai energy drink [krating daeng]
The company started in 1987 in Thailand and Austria but later extend to global markets in 1992 and hit in the US
They made the potential platform for marketing that targeted their key audience
They accrued their engagement with the "Redbull gives you wiiings" campaign which commenced on the go
A period which saw rapid growth for the company in the Uk With 6 million to 300 million cans
They accrued their engagement with the "Redbull gives you wiiings" campaign which commenced on the go
A period which saw rapid growth for the company in the Uk With 6 million to 300 million cans
Surge in sales between 1996-2006
This triggered new marketing strategy of sponsoring extreme sport events
Their international marketing campaign targets young men mostly with extreme sports
It ranges from mountain biking, BMX, motocross, windsurfing, snowboarding and more
This triggered new marketing strategy of sponsoring extreme sport events
Their international marketing campaign targets young men mostly with extreme sports
It ranges from mountain biking, BMX, motocross, windsurfing, snowboarding and more
They use music and and video games, and was enlisted celebrities such as Eminem [sponsoring the redbull "Emsec battle rap championships"]
The drinks now sells in 171 countries worldwide and become forbes 61st most valuable brand in the world with all the marketing exposure
The drinks now sells in 171 countries worldwide and become forbes 61st most valuable brand in the world with all the marketing exposure
They further stay ahead competitors like monster energy drink, by breaking a record which at the time [2012] had stood for 62 years
In 1960
Joseph kittinger broke the record for highest free fall jump from 102,800 feet
In 1960
Joseph kittinger broke the record for highest free fall jump from 102,800 feet
It was a clever move from redbull in sense that knew it would worth in creating a buzz
Joseph had actually sustained fairly severe injuries due to the atmospheric pressure
Joseph had actually sustained fairly severe injuries due to the atmospheric pressure
His pressurized suit was the only protection which didn't totally work
During his ascent the pressurisation in his right glove failed, causing his hand to swell twice it's normal size
Kittinger, however was determined to make the jump so he didn't report the case untill he
During his ascent the pressurisation in his right glove failed, causing his hand to swell twice it's normal size
Kittinger, however was determined to make the jump so he didn't report the case untill he
Was at altitude, after years of reputation they set out use use current technology and expertise to break the long standing record
Felix baumgartner, an expert skydiver was to be the man to take the leap
Redbull stratos put 1/10th of the annual global marketing budget
Felix baumgartner, an expert skydiver was to be the man to take the leap
Redbull stratos put 1/10th of the annual global marketing budget
