$PENN says they signed up 48,000 new customers for Barstool Sportsbook in MI since launching Jan 22 (compares to 72k total in PA)

- Generated total handle of $27.5 million during the first 10 days of operation in MI

- Nearly 50% of MI customers bet on Barstool-exclusive bets
How valuable is Barstool brand? Sports betting handle at Ameristar East Chicago property increased by 35% following Bartstool rebrand
Settling at around 13% share of handle in PA. Probably higher by revenue, though I wonder what happens in Jan, as Portnoy moves his action to MI đź‘€
Michigan launch went better than PA - probably as all sportsbooks started on an even footing. Perhaps market share settles higher than 13% there?
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