The online content space is
right now.
Deals I'm watching from the last two months:
@TheHustle (announced yesterday)
@MorningBrew
@thepennyhoarder
@charlotteagenda
In this thread, details + thoughts on those deals. Plus, who's next?

Deals I'm watching from the last two months:
@TheHustle (announced yesterday)
@MorningBrew
@thepennyhoarder
@charlotteagenda
In this thread, details + thoughts on those deals. Plus, who's next?


$27M
1.5M subs
Profitable
30 employees
$1M raised in seed rounds
Founder @theSamParr
Founded 2015

@sarafischer's story: https://www.axios.com/hubspot-acquisition-the-hustle-0e1743eb-d29c-4caf-a419-7fd2584b1307.html

$75M
3M subs
$20M revenue
35+? employees
$1M raised
Founders @businessbarista @austin_rief
Founded 2015

@BenMullin's story: https://www.wsj.com/articles/business-insider-parent-nears-deal-to-buy-controlling-stake-in-morning-brew-11602643882

$102.5M
12M web readers/mo, 1M subs
$50M revenue
53 employes (via LI)
Bootstrapped
Founder @PennyHoarderCEO
Founded 2010

Story: https://www.tampabay.com/news/breaking-news/2020/12/21/the-penny-hoarder-acquired-by-sykes-enterprises-in-1025-million-deal/

$5M
650K web readers/month, 55K subs
$2M revenue
11 employees
Bootstrapped
Founder @ted_williams
Founded 2015

@edmundlee's story: https://www.nytimes.com/2020/12/17/business/media/axios-local-news-charlotte-agenda.html
Deal flurry for sites worth <$1M, too.
I'm hearing lots of private acquisitions happening, for example, in the writing/publishing space, where I play with @TheWriteLife.
I suspect this is happening quietly across the blogging space.
What should we add to this list?
I'm hearing lots of private acquisitions happening, for example, in the writing/publishing space, where I play with @TheWriteLife.
I suspect this is happening quietly across the blogging space.
What should we add to this list?