Southwest & Trader Joe's are very similar businesses.

1/ Focus on throughput
2/ Pay employees well
3/ Own the product
4/ Operating innovation
5/ Friendly persona

expanded:
1/ Focus on throughput

Southwest's avg turn time is 42 minutes, an industry best. It was as low as 10 minutes when just starting out. They don't assign seats to speed boarding up. 1 class. Etc.

TJ's has lowest time-on-shelf in industry, drive throughput with low margins
2/ Pay employees well

Southwest- highest employee satisfaction in industry, employee stock plan, Gary Kelly has 95% approval, stewardess' sing songs

TJ's- up to $16/hour for hourlies, up to $140k/year for managers, lowest staff turnover in industry (4%!), happy employees
3/ Own the product

Southwest- only major domestic airline that owns/operates all their planes and routes, no SkyWest contracting, not even airline partnerships

TJ's- 75% of products are private label, no national brands
4/ Operating innovation

Southwest- only fly the 737, nearly all mechanics/pilots trained on entire flight, avoid hubs, maximize nonstops, focus on turn times

TJ's- highest $/s.f. in industry, 1/5 as many SKU's as competitors, standard operating plans, focus on shelf turn
5/ Friendly persona

Southwest- "Bags fly free!" "Feel the LUV."

TJ's- All the products have cute little names, labels are "hand-written", drawings of local monuments in the stores
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