This inspirational real life story of how a remote and terror-riddled village in Chhattisgarh beat the odds to successfully go digital can serve as a beacon for other such villages in the country to follow suit.
👏👏
•Palnar village in Dantewada district of Chhattisgarh was a hotbed for Maoist activity.Back then,Naxals monitored every activity in the village. In fact, even a simple visit the hospital in the neighbouring village was impossible without obtaining ‘permission’ from the Naxals.
• Today this level of terror is a thing of the past. Given such a volatile condition, the development of Palnar hasn’t been on par with some of the neighbouring villages
•The nearest ATM machine was 10 km away and the closest bank branch was 34 km away. Despite these odds, demonetisation in November 2016 became the tipping point to bring about the much-needed change in the village.
Despite these odds,demonetisation in November became the tipping point to bring about the much-needed change in the village While the rest of the country got to know about the demonetisation soon as it was announced on Nov 8,the people of Palnar came to know about it 3 days later
• Even here people wanted to go to the bank to exchange old currency notes, but it meant travelling 34 km forgoing their daily wages for the day. when the district administration realised that digitalisation is solution which could fill the banking void and get the economy going
• Dantewada’s District Collector Sourabh Kumar approached the corporate and requested them to extend their network to Palnar. Essar agreed and extended the network to the village as part of their Corporate Social Responsibility (CSR).
The administration then engaged BSNL to set up a Wi-Fi hotspot zone at the weekly market centre in Palnar.
Now, with the foundational infrastructure in place, youth were roped to become ‘digital ambassadors’ who could train the people of Palnar on digital financial literacy.
getting external trainers or resources wouldn’t serve the purpose as the people could comprehend only the Gondi dialect, the administration decided to engage local youth.While the latter had no understanding of digital literacy, they were fast learners and grasped the basic well
• After undergoing intensive training, these digital ambassadors began an earnest awareness campaign to mobilise villagers and kick off the digitalisation of the village.
From knocking on every door in the village to enacting street plays to help the villagers understand what micro ATMs are, how Aadhaar cards can be used for transactions, how biometric fingerprint identification works, the youngsters went all out to get the message across.
Representatives from the district administration also joined the mobilisation programme and conducted regular meetings to help the people of Palnar understand the need and the benefits of digital transactions.
• Banks were roped in to ensure that every Jandhan account holder received RuPay cards, and that Aadhaar seeding (linking the Aadhaar number to the accounts) was undertaken.
Shop-keepers were given intensive training on handling Aadhaar-enabled payment systems and mobile transaction devices. The shops also doubled up as micro-ATMs where Aadhaar-based withdrawals and deposits could take place machines which facilitated Aadhaar payments were installed
District administration also disbursed funds such as MNREGS and other social security schemes to beneficiaries through cashless payment mode improved digital literacy and constant encouragementby the district administration saw the people of Palnar steadily embracing digital way
In a span of just 11 months post demonetisation, the village registered cashless transactions worth Rs 14 lakh.
• Today, all the village shops accept cashless payment. Interestingly, financial transactions for local festivals like community marriages, traditional folk dance festivals and inter-village sports tournaments are digitally enabled.
You can follow @smilesalotlady_.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.