niche media still probably undervalued, but can't help feel like this is a big turning point

TCG's work has been digging deeper into an existing audience; MB acquisition was still in media

this is directly top of funnel for a non-media biz -- very different https://twitter.com/adam_keesling/status/1357084169797472256

to be clear -- not sure this is a home run for Hubspot

The Hustle audience is geared towards The Hustle. More products related to their audience (mkgt agency, lending, brokerage, etc.) almost seems like how they would niche down and win

this is a good take

if they can convince ~0.1% of that audience to buy Hubspot software, probably worth it. Plus get a talented internal leader https://twitter.com/irrvrntVC/status/1357167497397624832