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That Steve Jobs quote about starting with the customer experience and working backwards to the technology is good … so many companies still don’t.
But, then he talks about the laser printer. A less fussy, higher quality version of a known thing.
But, then he talks about the laser printer. A less fussy, higher quality version of a known thing.
But what about new ways of doing things? Does it still apply? Maybe?
How about when we can’t fully grok what we are building, ie computer vision, AR, haptic interfaces … stuff folks have little expectation of. How do we apply it then?
How about when we can’t fully grok what we are building, ie computer vision, AR, haptic interfaces … stuff folks have little expectation of. How do we apply it then?
This is super tricky for remote events. We know what we want: teleporting into a great venue from your laptop. Metaphorically, of course. But what does that *experience* look like? How does it work? How does it change … you?
It’s sort of like when people take up a new sport. Any given sport has a will of its own, in a sense. It doesn’t come all from you; you *into* it. Customer experience? How does that even begin to fit in?
I see this same problem with digital tools / services made for tasks you do over and over, like design tools and content platforms. Sure, they need to be good to use etc, but at some point you too have to go inside them. Doing so often changes what you want, or how you think.
For sports, or whatever hobby or training regimen you want, this is doable because we have images of what they are, lots of athletes and experts to take our lead from.
With high-performing tools that are exactly that because they are different, and actually support the task?
With high-performing tools that are exactly that because they are different, and actually support the task?
How would we share that kind of mental image? 
