This is a good question.

It was a big move in studies of computing, the Internet, and such to recognize the material because this was ignored in earlier framings, like "cyberspace."

But @Greene_DM says the why isn't always clear and wants to describe that. https://twitter.com/Greene_DM/status/1357007222392430592
I mean, another thing to say is that this is just how culture - especially academic culture - works.

I remember when the material/environmental dimensions of computing and the Internet was a real revelation.

But then others jump on the bandwagon + insight decreases.
A friend and I have talked about how we need investigations of how ideas go from being real insights to becoming - through overuse among other causes - silly/dumb/etc.
You could call the paper "The Story of Co-Production." (JOKES!!!!!)
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