Do you want to know the best way to tackle priorities?

Color-code your calendar.

Here’s exactly how and why I do it 👇
Why color-code?

- Your most valuable resource is time, so you must spend it purposefully
- Color-coding allows you to measure & analyze your time spent in each area of the business & make conscious decisions about how you spend time
- I use Google calendar to design my schedule
When I started practicing this:

- I started color coding my calendar back in 2017 when I read about @rabois’s advice for calendar color-coding and calendar audits
- Right away, I noticed how my priorities became more clearly reflected in my calendar
How I color-code:

- I color code every type of meeting I have. Blue = Operations, grey = Growth, green = Product, yellow = Investors, light red = PR/Podcasts, Red = external contacts, Orange = internal contacts, Purple = thinking time
Managing time proactively:

- On Sundays, I make a report that shows how much time I spent in each area to see if my time allocation matches my priorities
- I define my top priorities for the upcoming week & ensure my calendar matches
- The Sunday report is made manually in excel
Example of my calendar reflecting priorities:

- Back in September 2019, my main priority was fundraising and I flew from NYC to SF for 3 weeks
- As you can see my calendar was mainly colored in yellow (for investor meetings)
But usually I’m spread across multiple meetings covering product, growth, people and ops meetings
Who I recommend this practice for:

- Color coding your calendar is beneficial for anyone who has a busy schedule filled with many projects at the same time
- Your calendar is something that you can manage proactively to help you achieve your goals and maximize your effectiveness
You can follow @m_franceschetti.
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