This is such a great idea. I just became a paying customer of @teachable - here's a brief (and incomplete) sketch of my journey https://twitter.com/amaliaefowler/status/1356969460830138373
Maybe 6 months ago I got curious about online courses - what do they sell for, how extensive do they tend to be, how high is the production value, what extras do they contain, how are they sold and delivered?

So I scoped out several, signed up for a couple
I was aware of Teachable from @ljin18 's "1,000 True Fans? Try 100" article. But then I noticed, IIRC, that @TheCoolestCool 's Distribution Challenge course uses Podia, and thought "well if it's good enough for him ..."
Then I forgot about online courses for a long time.

*Then* I got hired to do a training, and decided I wanted to run a flipped classroom, so I recorded a bunch of videos.

At the end of the training I basically had an online course
I went back to Podia and Teachable to compare features & pricing, and that is where Podia lost me.

Their pricing page prominently calls out "Zero transaction fees" ... but the FAQ quietly and defensively acknowledges that the *payment processor* charges transaction fees
Sorry fam, that is not zero! I find this sketchy af and instantly decide never to do business with this company.

Teachable wins! And now, if anything, I'm more loyal than I would've been because I appreciate that they didn't mislead me
All these website visits happened over the course of half a year. Browsers were switched, cookies were cleared, devices were varied

If I was in an experiment on my early visits, I doubt my conversion was attributed to it. If I was in one just now, my conversion *shouldn't* be
Marketing is hard, measurement is hard
Also: don't be sketchy
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