Read on Twitter
Step 1: Rephrase entire sections
For each section of your post:
• Read all its paragraphs.
• Take an hour-long break.
• Rewrite the section from memory—focusing only on key points.
For each section of your post:
• Read all its paragraphs.
• Take an hour-long break.
• Rewrite the section from memory—focusing only on key points.
The version written from memory will take a more direct path toward your points.
The fluff falls away when you focus on trying to effectively re-articulate your idea.
The fluff falls away when you focus on trying to effectively re-articulate your idea.
A related approach is to call a friend:
• Have them read your draft.
• Ask them to summarize it over the phone in thirty seconds.
• Delete your draft and restart from their summary.
• Add more words only as needed to make your point resonate.
• Have them read your draft.
• Ask them to summarize it over the phone in thirty seconds.
• Delete your draft and restart from their summary.
• Add more words only as needed to make your point resonate.
Succinctness Step 2: Rephrase paragraphs
The art of rewriting is the art of becoming self-aware about the purpose of every word you've written.
• Remove ideas that aren't critical to the central point.
• Don't describe what doesn't need to be described.
The art of rewriting is the art of becoming self-aware about the purpose of every word you've written.
• Remove ideas that aren't critical to the central point.
• Don't describe what doesn't need to be described.
Eg. Decent paragraph:
"To be brief on the sentence-level, remove words that don’t add necessary context. Extra words cause readers to slow down and do extra work. That makes it harder for them to recognize the sentence’s point. And when you exhaust readers, they quit reading."
"To be brief on the sentence-level, remove words that don’t add necessary context. Extra words cause readers to slow down and do extra work. That makes it harder for them to recognize the sentence’s point. And when you exhaust readers, they quit reading."
Let's rephrase it for more succinctness:
"Your sentence is brief when no additional words can be removed. Being succinct is important because filler buries your talking points and bores readers into quitting."
Bingo.
"Your sentence is brief when no additional words can be removed. Being succinct is important because filler buries your talking points and bores readers into quitting."
Bingo.
Part 3: Writing something great
Clarity and succinctness are what help ideas resonate. They reduce the friction of reading.
But it’s *intrigue* that gets people to read in the first place.
Clarity and succinctness are what help ideas resonate. They reduce the friction of reading.
But it’s *intrigue* that gets people to read in the first place.
Intrigue is generated in two ways:
1. Novelty — A claim that's counter-intuitive, counter-narrative, surprising, or elegantly poetic.
Novelty = New info that readers would not have easily intuited on their own.
1. Novelty — A claim that's counter-intuitive, counter-narrative, surprising, or elegantly poetic.
Novelty = New info that readers would not have easily intuited on their own.
2. You can also generate intrigue by withholding information:
Tease readers with a question you don't answer until later.
If you weave (1) novelty and (2) withhold information, readers are likely to remain engaged.
@waitbutwhy is great at this.
Tease readers with a question you don't answer until later.
If you weave (1) novelty and (2) withhold information, readers are likely to remain engaged.
@waitbutwhy is great at this.
Here's my technique for interweaving novelty.
• Ask feedback-givers to highlight every sentence that gives them a dopamine hit. Those are the moments of novelty: "Ahh, that's interesting."
• For each hit, increase a counter at the end of its sentence. Like this (3).
• Ask feedback-givers to highlight every sentence that gives them a dopamine hit. Those are the moments of novelty: "Ahh, that's interesting."
• For each hit, increase a counter at the end of its sentence. Like this (3).
• Then, if there are long stretches without dopamine hits, make those sections more concise—or inject more novelty into them.
• Rinse and repeat until your article has a steady cadence of dopamine hits.
• Rinse and repeat until your article has a steady cadence of dopamine hits.
For an example of a post with a lot of dopamine hits, see the pinned tweet on my Twitter profile: @julian
Now for the most interesting technique for generating intrigue.
I want you to consider two psychological principles.
1. The hook principle — "A captivating intro buys goodwill with readers so they overlook an imperfect middle."
I want you to consider two psychological principles.
1. The hook principle — "A captivating intro buys goodwill with readers so they overlook an imperfect middle."
2. Pair that principle with a second:
The peak-end rule — “People judge an experience largely based on how they felt at its most intense point and at its end. This implies they do not judge the experience based on the average of every moment.”
The peak-end rule — “People judge an experience largely based on how they felt at its most intense point and at its end. This implies they do not judge the experience based on the average of every moment.”
Together, these two principles provide a simple cheat code to great writing:
1. Have a captivating intro that buys goodwill.
2. Have at least one sustained peak of insight or surprise.
3. Have an ending that satisfyingly justifies why the piece was worth reading.
1. Have a captivating intro that buys goodwill.
2. Have at least one sustained peak of insight or surprise.
3. Have an ending that satisfyingly justifies why the piece was worth reading.
Takeaways:
• Use simple wording and simple sentences.
• Simple language doesn't weaken ideas. It strengthens them by helping what matters stand out.
• Evenly distribute dopamine hits. Rely on feedback; it's hard to judge this yourself.
• Use simple wording and simple sentences.
• Simple language doesn't weaken ideas. It strengthens them by helping what matters stand out.
• Evenly distribute dopamine hits. Rely on feedback; it's hard to judge this yourself.
I post threads 2x/week like this.
If you want more writing content, you can give me a follow and turn on notifications.
See my past threads here:
@julian
If you want more writing content, you can give me a follow and turn on notifications.
See my past threads here:
@julian
"The process of writing your second draft is the process of making it look like you knew what you were doing all along."
—Neil Gaiman ( @neilhimself)
—Neil Gaiman ( @neilhimself)
This thread is only a high-level intro.
For specifics, see my handbook.
It's free, and I have nothing to sell you: https://www.julian.com/guide/write/intro
For specifics, see my handbook.
It's free, and I have nothing to sell you: https://www.julian.com/guide/write/intro
