Is it interesting that there were loads of campaigns and TV shows leaning into “Great British this and Great British that” in the run up to Brexit, but now that thread appears to be dead.

I would’ve thought it better to rekindle national pride after the disaster, not during?

As an industry largely populated by left-leaning liberals, I think we find it incredibly difficult to go against our own ideological compasses.

For example, would you embrace national pride if you knew it worked, or would you avoid it because it makes you uncomfortable?

I’m not advocating this as strategy, just reflecting on the idea brands have naturally become more liberal in their positioning, while perhaps their buyers haven’t swung in that direction.

Does anyone else see the tension here?

Meanwhile, effectiveness is in steady decline.