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I just took a couple of hours to go through Julian Shapiro's landing page guide and damn that's good!
The main point is that a landing page isn't a creative work. There are basic rules to follow to make a landing page effective in converting visitors.
The main point is that a landing page isn't a creative work. There are basic rules to follow to make a landing page effective in converting visitors.
The structure is classic:
1. Navbar: no links when possible, just the CTA
2. Hero: a header that states what is the product, a subheader that explains why the visitor should care, and an image that reinforces the text, like a screenshot of the product in action.
1. Navbar: no links when possible, just the CTA
2. Hero: a header that states what is the product, a subheader that explains why the visitor should care, and an image that reinforces the text, like a screenshot of the product in action.
3. CTA: header + button. Should summarize what the visitor will get from signing up.
4. Features and objections: 3-6 points presenting the value
props (quality => benefit => value) with a header, a paragraph and an image (with the same rules as in the hero section)
4. Features and objections: 3-6 points presenting the value
props (quality => benefit => value) with a header, a paragraph and an image (with the same rules as in the hero section)
5. Final CTA + footer with some links.
The guide is really good. He goes in-depth with every single point: images, how to write good value props, etc
Here's an example of one of his work: https://www.persistiq.com
Now let's go rewrite these bad landing pages that I have.
The guide is really good. He goes in-depth with every single point: images, how to write good value props, etc
Here's an example of one of his work: https://www.persistiq.com
Now let's go rewrite these bad landing pages that I have.
