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WANT TO KNOW HOW TO FIND A NICHE FOR YOUR AGENCY?
Here's how
[THREAD}
Here's how
[THREAD}
WHY HAVE A NICHE?
You need to STAND OUT
You need a focused, targetable segment of the market
You need to become an expert in that segment
When someone thinks of "Email lead-gen for restaurant loyalty-programme businesses"
They should think of you
You need to STAND OUT
You need a focused, targetable segment of the market
You need to become an expert in that segment
When someone thinks of "Email lead-gen for restaurant loyalty-programme businesses"
They should think of you
WHERE TO START?
You should look for where you already have experience
Example: You worked in restaurants all your life
You generate leads for SaaS companies providing loyalty-programmes to restaurants
You should look for where you already have experience
Example: You worked in restaurants all your life
You generate leads for SaaS companies providing loyalty-programmes to restaurants
WHAT IF I DON'T HAVE EXPERIENCE?
Be your target market
Love cross-fit and you're a woman offering FB ads?
- Contact e-commerce stores that sell cross-fit equipment exclusively to women
Be your target market
Love cross-fit and you're a woman offering FB ads?
- Contact e-commerce stores that sell cross-fit equipment exclusively to women
QUALIFY YOUR NICHE
- Do they need what you're offering?
- Do they have money?
- Are they contactable?
If the answer to any of these questions is No
Find a different niche
- Do they need what you're offering?
- Do they have money?
- Are they contactable?
If the answer to any of these questions is No
Find a different niche
DOES YOUR NICHE HAVE A NICHE?
You want to work with businesses that:
- Offer ONE service to ONE segment of the market
Example: E-commerce stores, selling cross-fit equipment to women
Hyper-targeted
You don't want to work with someone that offers 'service' to 'everyone'
You want to work with businesses that:
- Offer ONE service to ONE segment of the market
Example: E-commerce stores, selling cross-fit equipment to women
Hyper-targeted
You don't want to work with someone that offers 'service' to 'everyone'
SUMMARY
Finding a niche is something you really need to think about
No short-cuts and no piggybacking on someone else's niche
Find what you know
Become THE expert
Finding a niche is something you really need to think about
No short-cuts and no piggybacking on someone else's niche
Find what you know
Become THE expert
