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// 12 Killer Local SEO Strategies //
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1. Aged Domains:
New domains take time to get results
Too much time.
> Find clients you can get quick wins:
- Near page 1 already
- Unoptimised
- Aged domain
- Good brand
- Good niche
(But are good LONG term clients too)
New domains take time to get results
Too much time.
> Find clients you can get quick wins:
- Near page 1 already
- Unoptimised
- Aged domain
- Good brand
- Good niche
(But are good LONG term clients too)
2. Cloaked Reviews:
Google reviews influence ranking
And they sell potential customers
> Get fake reviews.
Google detects if an account is real/fake
Get reviews from real Google accounts
E.g. friends/family
Google will not know the review is fake.
Google reviews influence ranking
And they sell potential customers
> Get fake reviews.
Google detects if an account is real/fake
Get reviews from real Google accounts
E.g. friends/family
Google will not know the review is fake.
3. Content Swamping:
Most local businesses don't write
They have no blog, no new pages ever
> So:
- Write a weekly blog article
- Do it yourself, or hire
- Niche/geo relevant
- 500-1000 words
Swamp the competition out with volume
Most local businesses don't write
They have no blog, no new pages ever
> So:
- Write a weekly blog article
- Do it yourself, or hire
- Niche/geo relevant
- 500-1000 words
Swamp the competition out with volume
4. Internal Link:
Local competitors don't write content
So, they don't use powerful internal links
> But we will.
Use blog articles & supporting content. Link them to your ranking pages.
Use variations of the keyword that page is trying to rank for as the link (anchor) text.
Local competitors don't write content
So, they don't use powerful internal links
> But we will.
Use blog articles & supporting content. Link them to your ranking pages.
Use variations of the keyword that page is trying to rank for as the link (anchor) text.
5. Google My Business (GMB) Swarm:
GMBs generate leads through proximity
They're powerful in Local SEO
> Create a GMB per city you serve
Each GMB is its own lead generator
This requires 0 SEO skill
GMBs generate leads through proximity
They're powerful in Local SEO
> Create a GMB per city you serve
Each GMB is its own lead generator
This requires 0 SEO skill
6. Go City Central
City central GMBs work best
Cities are densely populated
You get more calls
> Verify new GMBs in city centres
To verify, use:
- Your address
- Friend's address
- Family address
- Virtual office
- Real office
To receive the Google verification postcard.
City central GMBs work best
Cities are densely populated
You get more calls
> Verify new GMBs in city centres
To verify, use:
- Your address
- Friend's address
- Family address
- Virtual office
- Real office
To receive the Google verification postcard.
7. GMB Name Stuffing
Relevance is a huge GMB ranking factor
Specifically, relevance to KEYWORDS people type into Google.
> Change your GMB name to be relevant
"Tim's Trees"
Would become:
"Tim's Tree removal & tree surgery Hull"
GMB name likened to keywords = rank high
Relevance is a huge GMB ranking factor
Specifically, relevance to KEYWORDS people type into Google.
> Change your GMB name to be relevant
"Tim's Trees"
Would become:
"Tim's Tree removal & tree surgery Hull"
GMB name likened to keywords = rank high
8. Easy Local Links
Your client is local
They know local people
Friends, family, businesses, suppliers
> Use client network for easy local links
Links are needle movers
Any easy, local, relevant links are a WIN
Exploit this easy source.
More https://twitter.com/EdLocalLeads/status/1306629278730084352?s=20
Your client is local
They know local people
Friends, family, businesses, suppliers
> Use client network for easy local links
Links are needle movers
Any easy, local, relevant links are a WIN
Exploit this easy source.
More
https://twitter.com/EdLocalLeads/status/1306629278730084352?s=20
9. Hire Out
Some Local SEO tasks are necessary
But they can be outsourced cheap
> Hire out cheap, necessary tasks
Especially:
- Weekly articles
- Directory citations
- Ranking/supporting page content
e.g. new client has 50 words per page, use writer and take that to 500
Some Local SEO tasks are necessary
But they can be outsourced cheap
> Hire out cheap, necessary tasks
Especially:
- Weekly articles
- Directory citations
- Ranking/supporting page content
e.g. new client has 50 words per page, use writer and take that to 500
10. Match and Outperform
Understand your competitor
Match them
Then outperform them
> Like so https://twitter.com/EdLocalLeads/status/1354655168785051649?s=20
Understand your competitor
Match them
Then outperform them
> Like so
https://twitter.com/EdLocalLeads/status/1354655168785051649?s=20
11. Concentrate Relevancy
How niche should you go?
And why?
> Find out https://twitter.com/EdLocalLeads/status/1309830291389730817?s=20
How niche should you go?
And why?
> Find out
https://twitter.com/EdLocalLeads/status/1309830291389730817?s=20
12. Make Sleep Money:
Make systems that work for you
Make money while you sleep
> Use Local SEO to Make Sleep Money
https://gumroad.com/l/seo-sleep-money
Make systems that work for you
Make money while you sleep
> Use Local SEO to Make Sleep Money
https://gumroad.com/l/seo-sleep-money
That’s it for now.
I’m releasing a new local book soon, watch out for it!
I’m releasing a new local book soon, watch out for it!
