I almost screamed at my phone “no!” as @leenyburger tells @mjwhansen that after hitting a milestone, she considered quitting.

Our business students do self sabotage this way ALL THE TIME. Its a trap!

Then she mentions which articles stopped her… https://softwaresocial.dev/episodes/getting-to-100
One by @Amyhoy that perfectly described what @leenyburger was going through: https://stackingthebricks.com/women-entrepreneurs-fail/

And another….by me! https://stackingthebricks.com/the-fear-of-beginning-again/

There are layyyyyerrrrssssss of lessons here.
Lesson 1: Colleen mentions “fear of failure” but in my experience, people that hit a milestone and then consider bailing actually experience “fear of success” which sounds like it makes NO sense, but it tracks to a feeling of “well shit, if this works I’m on the hook.”
Lesson 2: The entire world of childhood, school, & corporate life shows that when we hit milestones, a) everyone celebrates you and b) shows you the next step.

In entrepreneurship (and honestly, real life) this is unlikely to happen. You have to choose you own next steps.
Lesson 3: Self doubt is normal. It’s your brain protecting you from yourself.

It’s not a bug, it’s a feature! The trick is to ask yourself what it’s protecting you from. Is that thing *actually* dangerous? 99% of the time…it’s not. Which means you can safely ignore that voice.
Lesson 4: The power of writing online, especially the ebomb format driven by safari, is that your words today can help unknowable numbers of people in the future.

Amy and I didn’t write our articles for Colleen. But at the same time, we did. Think about that for a minute.
Lesson 5: There are many factors that lead to success and failure. Neither are 100% predictable.

However, 100% of the people who achieve a *tiny* level of success and then stop, do not succeed.

If this is a pattern you recognize in yourself, changing it is in your power.
Lesson 6: “I have to throw this away and start from scratch” is an move that creators pull ALL THE TIME when they don’t know what to do next.

It’s maybe the most common form of self sabotage.

Better choice? “Change one thing and try again.”
Lesson 7: Uncertainty is not danger. Uncertainty isn’t even always risk!

Your brain thinks it is, but it’s not.

Uncertainty is guaranteed, because certainty is a lie that we tell ourselves to feel like we’re in control.
Lesson 8: Surround yourself with people who will talk you out of your own bullshit. This might be one of my favorite parts about the relationship between @mjwhansen and @leenyburger.

If you’re doing this alone, it’s like playing a game on the hardest mode, for no extra points.
Lesson 9: Everyone says “business is hard,” but business is pretty straightforward to learn and do in the grand scheme of things. I know this because I see people way dumber than you and me doing just fine.

Managing yourself, your emotions, and your decisions? THAT is hard.
That’s all I got for now. Go listen to @SoftwareSocPod and subscribe. Grab yourself a copy of http://tiny.mba . Do the work and be kind to yourself. Have a nice Tuesday. ✌️
You can follow @alexhillman.
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