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Back in 2011, I (Ben) worked in marketing & had no foodservice experience.
So why the hell did I start a restaurant? And how did I manage to find the secret ingredient to captivate so many hungry millennials?
Like most good business ideas, I looked to solve my own problem…
1/
So why the hell did I start a restaurant? And how did I manage to find the secret ingredient to captivate so many hungry millennials?
Like most good business ideas, I looked to solve my own problem…
1/
Problem 1 - not enough places doing great Aussie style coffee 
Seems impossible to believe nowadays but back in 2011, no-one was really doing brunch, especially not Aussie style with great coffee. This not only frustrated me, but pointed to a massive gap in the market.
2/
Seems impossible to believe nowadays but back in 2011, no-one was really doing brunch, especially not Aussie style with great coffee. This not only frustrated me, but pointed to a massive gap in the market.
2/
Problem 2 - brunches weren’t boozy enough 
I wanted to make brunch boozy, like the ones my friends enjoyed in Dubai and NYC. This led us to create our famous Bottomless Bubbles (you wouldn’t believe how many bottles of Prosecco we got through on a Saturday!)
3/
I wanted to make brunch boozy, like the ones my friends enjoyed in Dubai and NYC. This led us to create our famous Bottomless Bubbles (you wouldn’t believe how many bottles of Prosecco we got through on a Saturday!)
3/
Problem 3 - lack of quality food in the ‘neighbourhoods’ 
One of my biggest frustrations was how the quality dipped as soon as you left zone 1.
Why were we all putting up with distinctly average offerings when back in the hood?
I was determined to correct this!
4/
One of my biggest frustrations was how the quality dipped as soon as you left zone 1.
Why were we all putting up with distinctly average offerings when back in the hood?
I was determined to correct this!
4/
Problem 4 - It was either the ‘boozer’ or a restaurant 
It's why I went with the name Canteen. I wanted a place where you could hang out in the day or evening.
Dress up for a date night, or just chill with a bunch of mates. Come for cocktails or just pop in for a coffee.
5/
It's why I went with the name Canteen. I wanted a place where you could hang out in the day or evening.
Dress up for a date night, or just chill with a bunch of mates. Come for cocktails or just pop in for a coffee.
5/
Solving a very real problem set us on the right track for success. We had queues from the first weekend, proving I wasn’t alone in my frustrations.
Have you identified a problem that you think you can solve?
If so, hit us up to see if we can help.
https://www.justaddmilkventures.com/blog/why-i-started-bens-canteen
Have you identified a problem that you think you can solve?
If so, hit us up to see if we can help.
https://www.justaddmilkventures.com/blog/why-i-started-bens-canteen
