Been reading a lot of shareholder letters recently. My personal Hall of Fame letters:
Amazon 1997 letter https://s2.q4cdn.com/299287126/files/doc_financials/annual/Shareholderletter97.pdf
XPO Logistics 2019 letter
Brad Jacobs: I’m a bull in the mid-term and a mega-bull in the long-term.
https://investors.xpo.com/static-files/3e6feacf-2c62-4c9e-b767-57b557a9e86f
Brad Jacobs: I’m a bull in the mid-term and a mega-bull in the long-term.
https://investors.xpo.com/static-files/3e6feacf-2c62-4c9e-b767-57b557a9e86f
Copart 2006 letter $CPRT https://www.copart.com/content/2006%20copart%20annual%20report.pdf
Intuitive Surgical 2007 letter $ISRG https://www.annualreports.com/HostedData/AnnualReportArchive/i/NASDAQ_ISRG_2007.pdf
RH 2019 letter $rh https://www.sec.gov/Archives/edgar/data/1528849/000119312519176566/d727889ddef14a.htm
Bank One 2000 letter https://www.dropbox.com/s/720bqdqaf9gsn5f/2000_ar.pdf?dl=0
Nike 1981 letter $nke https://s1.q4cdn.com/806093406/files/doc_financials/1981/1981%20annual%20report.pdf
And Reed Hastings pitching readers of his 2002 shareholder letter to try Netflix subscription is something you don't see often https://s22.q4cdn.com/959853165/files/doc_financials/annual_reports/2002AR-print.pdf
To summarize my findings: most of the shareholder letters are either outright garbage or some boilerplate stuff. But there are gems as well, which are although rare, but worth looking for.
BTW if you're doing something similar pls DM me, as I'm overwhelmed with this project TBH