The part of business strategy people forget is that you’re more likely to succeed if you’re having fun. A thread.

Being the same is boring. So why are there so many cookie cutter businesses out there? ‘Nobody does that in our industry’ is a reason to pursue something, not avoid it.

Doing well means working hard. Fun is your natural motivation. If you’re not being guided by curiosity, passion and, well, fun then you’re going to lose steam fast and never reach high enough.

People mistake ‘fun’ for immaturity, just as they mistake being conservative as being sensible. The riskiest businesses are the ones following a script everyone’s already read before.