is the music biz trying to make CDs cool again?

are the people buying these particular CDs going to listen to them? or is this purely about merch? stans giving their idols de facto “gifts” and artists maximizing revenue? tbh, beyond CDs, I wonder how much of the digital-download market is really just stan gift-giving

maybe what's being bought in some of these cases isn't the CD so much as the chance for requited social-media love (i.e., a retweet)