Read on Twitter
First Tweetorial THREAD for any fellow #psychology students, researchers, and labs interested in social media for youth & young adult study #recruitment — #TIKTOK edition (15):
Social media (SM) is a growing tool with access to millions of adolescents, teens, and young adults. Tapping into and mastering these platforms can completely change the course of study recruitment. (1/15)
ABOUT ME:
I’m a @Harvard thesis student with @NockLabHarvard & @ShirleyBWang . My D.A.N.C.E. Study ( http://www.dancestudy.info ) investigates the development of disordered eating among pre-professional adolescent ballet dancers. TLDR; I recruited teens. (2/15)
I’m a @Harvard thesis student with @NockLabHarvard & @ShirleyBWang . My D.A.N.C.E. Study ( http://www.dancestudy.info ) investigates the development of disordered eating among pre-professional adolescent ballet dancers. TLDR; I recruited teens. (2/15)
WHAT IS TIKTOK?
TikTok is a short video-based social media app. Its algorithms boost random posts to get a lot of views, even if the account doesn’t have a strong followership. For example, a study account may only have 6 followers, but many of the posts get 100-300 views. (3/15)
TikTok is a short video-based social media app. Its algorithms boost random posts to get a lot of views, even if the account doesn’t have a strong followership. For example, a study account may only have 6 followers, but many of the posts get 100-300 views. (3/15)
TikTok has 800M active users, 41% btw the age of 16-24. HUGE. It’s also the fastest growing and most downloaded social media app, & users spend an average of 52 mins on the app every day. More statistics here: https://www.oberlo.com/blog/tiktok-statistics (4/15)
TikTok’s performance surpasses other SM platforms:
Reddit: 430M users, 10 mins/day, https://www.oberlo.com/blog/reddit-statistics
Facebook: Despite # of users, most youth don’t use FB regularly
MySpace: Who?... https://expandedramblings.com/index.php/myspace-stats-then-now/
(5/15)
Reddit: 430M users, 10 mins/day, https://www.oberlo.com/blog/reddit-statistics
Facebook: Despite # of users, most youth don’t use FB regularly
MySpace: Who?... https://expandedramblings.com/index.php/myspace-stats-then-now/
(5/15)
TO START:
Click the
button to create your first post!
Select either 15-sec or 60-sec max at the bottom (you don’t have to use the entire timeslot)
To record: Hold down the
button OR click it to start & stop.
To discard the last recorded clip: Hit the <
button. (6/15)
Click the
button to create your first post!Select either 15-sec or 60-sec max at the bottom (you don’t have to use the entire timeslot)
To record: Hold down the
button OR click it to start & stop.To discard the last recorded clip: Hit the <
button. (6/15)
If you want to record hands-free, set a timer on the right sidebar.
Drag the red line to the timestamp where you want the recording to automatically stop.
Set a 3-sec or 10-sec timer & start countdown! I recommend 10-sec for buffer time to get in place. (7/15)
Drag the red line to the timestamp where you want the recording to automatically stop.
Set a 3-sec or 10-sec timer & start countdown! I recommend 10-sec for buffer time to get in place. (7/15)
TikTok gives users free music use. Click 
at the top to explore music & add it to your recording.
“Recommended” & “TikTok Viral” songs can boost views! Many trending songs have easy dances & posting this content may inc. exposure
e.g. https://vm.tiktok.com/ZMJQEt65R/ (8/15)
at the top to explore music & add it to your recording.“Recommended” & “TikTok Viral” songs can boost views! Many trending songs have easy dances & posting this content may inc. exposure
e.g. https://vm.tiktok.com/ZMJQEt65R/ (8/15)
When you’re done recording, hit the 
button.
Now you can add Sound (if you didn’t already), Visual Effects, Text, Stickers, Voiceovers, etc.
Your best friend will be Text, so we’ll stick with that for now.
Warning: This can get tedious, but I’m here to help! (9/15)
button.Now you can add Sound (if you didn’t already), Visual Effects, Text, Stickers, Voiceovers, etc.
Your best friend will be Text, so we’ll stick with that for now.
Warning: This can get tedious, but I’m here to help! (9/15)
You can set text to appear and disappear at specific times in your video.
To start: Click [Text] to type a word/phrase and drag it where you’d like it to appear (e.g. “Recruiting ballet dancers!”)
Repeat for all text you want included and place accordingly. (10/15)
To start: Click [Text] to type a word/phrase and drag it where you’d like it to appear (e.g. “Recruiting ballet dancers!”)
Repeat for all text you want included and place accordingly. (10/15)
Now, set timers for the text.
Click on a chunk of text & [Set Duration]. Drag the red sliders to set the duration you want that specific text to appear.
Hit & repeat for the remaining text. (11/15)
Click on a chunk of text & [Set Duration]. Drag the red sliders to set the duration you want that specific text to appear.
Hit
& repeat for the remaining text. (11/15)
As you get familiar w/ TikTok, think about how video content can “interact” with text.
e.g. https://vm.tiktok.com/ZMJQEuF4m/
Adding text Techboomers tutorial here:
(12/15)
e.g. https://vm.tiktok.com/ZMJQEuF4m/
Adding text Techboomers tutorial here:
(12/15)
When finished, hit [Next]. Set video to “Public” & add captions (150-char limit) + hashtags. Keep in mind when you’re creating that captions might overlap with visuals at the bottom of the screen.
Note: You can’t edit posts after publishing. (13/15)
Note: You can’t edit posts after publishing. (13/15)
Tip: Click [Discover] to check out trending hashtags that may boost your viewership. A popular one is #fyp which means “for your page” and its cousins, #foryou and #foryourpage. This is a good starter that increases the chance of your post being boosted. (14/15)
You can share your new TikTok video to other connected SM platforms! Instagram is another big recruitment pool for adolescents/teens/young adults, so consider saving your TikTok and posting it on IG.
IG: 1B monthly active users, 500M daily active users, 53 mins/day. (15/15)
IG: 1B monthly active users, 500M daily active users, 53 mins/day. (15/15)
TikTok has MANY other features that can enhance your videomaking.
Nice overview Howfinity tutorial here:
If you have any questions, feel free to comment or reach out to me! Happy creating!
Nice overview Howfinity tutorial here:
If you have any questions, feel free to comment or reach out to me! Happy creating!
