Finished listening to another podcast by @Dmurr68 on Spotify #MarketingMillennials. The guest was @gmehrguth, the CEO of @DirectiveAgency. Some crazy learnings for all marketers.

1. Podcast Advertising -> Niche podcasts tend to do extremely well.

Inviting potential customers on your own podcasts is also a great way to build relationships.

Plus, podcasts are affordable.

2. Gift-giving -> Instead of spending all the marketing budgets on leads, save some of the amount, and use it for gift giving, that would at least make him take action.

3. Reviews -> People generally search for your software on review sites (just like we search on Amazon before a purchase). Doing well there might do wonders.

4. Content Marketing -> Involve your industry (basically influencers, audiences, buyers) with your content. Get their quotes for your guides. Let them know when it goes live...see if they’ll share it… and that sort of promotion brings promotion to all of your content.

5. Video -> Show your customers value when they transact with you by giving their personal info. Else there's no reason for them to share it. (Probably by showing them a demo of your product so that they're better armed with questions during the 1st meet).

6. Referral Program -> Since it's based on referring by a friend/family, closes deals better, and generally has higher retention rates.