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As content creation becomes more and more accessible, it is easy to fall into the trap of thinking of it as a zero-sum, winner-takes-it-all game. This mindset is discouraging for young writers, artists, creators. But if you do it right, there's space for everyone. (1/7)
It has never been more easier to start something but since we are so conditioned for instant gratification, 99% of people quit too early. Trust me, leaving projects unfinished is my domain of expertise. @GuyThatbrown
However, 4 observations make me optimistic —
(2/7)
However, 4 observations make me optimistic —
(2/7)
1. The demand is catching up with the supply
It is scary for a new creator to realise that 500 hrs of videos is uploaded each minute but at the same time the average daily content consumption has now risen to 7 hours! 7 HOURS. Let that sink in.
(3/7) https://www.forbes.com/sites/johnkoetsier/2020/09/26/global-online-content-consumption-doubled-in-2020/
It is scary for a new creator to realise that 500 hrs of videos is uploaded each minute but at the same time the average daily content consumption has now risen to 7 hours! 7 HOURS. Let that sink in.
(3/7) https://www.forbes.com/sites/johnkoetsier/2020/09/26/global-online-content-consumption-doubled-in-2020/
2. Your niche is bigger than you think.
Before Joe Rogan, who knew there was an audience for psychedelics, nutrition, MMA, CIA conspiracy theories, science and politics — all packed into one show? Write, draw, create, speak for that ONE interested person and be patient.
(4/7)
Before Joe Rogan, who knew there was an audience for psychedelics, nutrition, MMA, CIA conspiracy theories, science and politics — all packed into one show? Write, draw, create, speak for that ONE interested person and be patient.
(4/7)
3. Our attention spans are shortening but long-form content is NOT dead.
The biggest podcasts on the Internet frequently have 2 to 4 hour long episodes with MILLIONS of views. People are seeking depth.
For writers, here's what's called the "Quartz Curve" —
(5/7)
The biggest podcasts on the Internet frequently have 2 to 4 hour long episodes with MILLIONS of views. People are seeking depth.
For writers, here's what's called the "Quartz Curve" —
(5/7)
Kevin Delany of @qz explains — "The place between 500 and 800 words is the place you don't want to be because it's not short and fast and focused and shareable, but it's not long enough to be a real pay-off for readers.” Avoid that spot and you'll be fine.
(6/7)
(6/7)
4. Creators grow together.
The top podcasters don't compete for our attention. They frequent each others shows, exhanging big chunks of their audiences. New space is magically created everytime that happens. The pie gets bigger.
@cjcornthwaite @FromPhDtoLife @AnamZille
(7/7)
The top podcasters don't compete for our attention. They frequent each others shows, exhanging big chunks of their audiences. New space is magically created everytime that happens. The pie gets bigger.
@cjcornthwaite @FromPhDtoLife @AnamZille
(7/7)
