To anyone that thinks retail investors aren't willing / eager to learn - I'd point to this

" @public discontinues payment for order flow"

I think most retail investors didn't know that Payment for Order Flow even existed

Continued...

I wrote a thread on Jan 26th that now feels sorely outdated, explaining a short squeeze and gamma squeeze

It feels like these concepts are now common knowledge among a lot of investors on twitter/reddit https://twitter.com/dean_sterrett/status/1354233306850668546?s=20

Robinhood was charged on not disclosing PFOF to their clients (among other things) in 2020 but this didn't change the practice, just the disclosure

PERSONAL OPINION: I don't think this was malicious

https://www.sec.gov/news/press-release/2020-321

However @public's decision to announce a discontinuation of PFOF shows not only a dedication to customers but a belief that retail has more understanding of the markets

(UNPOPULAR OPINION: I really do think RH cares for their customers, they just need a better PR team)

PURE SPECULATION:
Most contracts have fixed terms and oftentimes will include break-up fees or risk to the company if they end the term early

@public's move to discontinue PFOF could potentially not just impact their bottom line but they actively had to PAY to stop

If so, (although I doubt we will ever know) I think it would show that there really is an effort to be "retail friendly" by the brokerages and that they believe (in my opinion, rightly) that retail knows they have choices in brokerages and are getting more informed