Read on Twitter
One of my new favorite community-led cos is @public. At a high level, they're Robinhood with community features built in, but it's the small things that truly make them community-led
Front and center
Language choice
Transparency & authenticity
Strong guidelines
Front and center Language choice Transparency & authenticity Strong guidelines
When you first open the app, the community feed is front and center, one of the first things you see.
You get a high level overview of your portfolio, but news and other updates from the community are put right there. It's not a different tab that you have to choose to discover.
You get a high level overview of your portfolio, but news and other updates from the community are put right there. It's not a different tab that you have to choose to discover.
Their choice of language when communicating with community members really feels like you're part of a community, and not just a user or a $$ maker for them.
They have "updates for their community" not press releases that feel overly corporate.
They have "updates for their community" not press releases that feel overly corporate.
In addition to their language choices, they communicate with transparency. Last week was a crazy week for companies like @public, and inevitably negative things will happen in any community.
They moved quickly to tell their community what was happening. https://twitter.com/public/status/1354826467184578571?s=20
They moved quickly to tell their community what was happening. https://twitter.com/public/status/1354826467184578571?s=20
They care about community trust, safety and moderation, and require you to review their community guidelines before you're able to post.
It's not a wild west, free for all, unlike many other earlier stage social apps.
It's not a wild west, free for all, unlike many other earlier stage social apps.
Community is more than just slapping a Slack channel or a forum on top of your business.
Being truly community-led impacts how you build for, communicate with, and ultimate sell to your end users. It's an entire mindset for building a better company.
Being truly community-led impacts how you build for, communicate with, and ultimate sell to your end users. It's an entire mindset for building a better company.
