A new observability pillar is emerging: Data Observability

Application teams have AppDynamics. Infrastructure teams have Datadog. Network teams have Cisco. What do data teams have? Nothing, yet.

Data observability is coming, and it's a big big market https://cloudedjudgement.substack.com/p/data-observability-the-next-monitoring
Tools to monitor data pipelines and data quality are growing in importance exponentially as companies realize it's harder than it sounds to become "data driven."
If you've ever looked at a dashboard and said "Those numbers don't look right" (or a manager / exec said they don't look right!), you know the pain that follows to figure out what's causing the issue. Data pipelines are growing in complexity, and data teams need monitoring tools
The observed market for data observability might seem small today, but in my opinion it has the makings of a market 5 years from now we'll look back on and say "that was obvious."

Some really cool early stage companies are attacking this market today
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