Surprised this was the lead article yesterday, but the usual inaccuracies in the story.

1/2

Firstly, whilst betting brands may invest c£100m on shirt deals, that is not the size of the hole they would leave, that would assume all clubs went unsponsored, which wouldn’t happen https://twitter.com/thesundaytimes/status/1355782308591247363
other categories would step as, as they always do (see financial crisis 2008-10).

Of course not at the same value, but at least at 50% meaning likely gap in revenue across all clubs of £50, of which 90% in the PL, so not catastrophic by any means.
Betting brands have known this day will come; indeed protectionism from new entrants for established brands will actually suit them.

It was the insight (now more than 2 years old) behind the @paddypower #saveourshirt campaign: lead the way in getting betting off the sacred shirt
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