This is an interesting piece by @benyt on newsrooms relationship to twitter. One thing I think to note is that pretty much every reporter I’ve ever managed seemed to be happy to abide by social media guidelines... if they understood what they were https://www.nytimes.com/2021/01/31/business/media/journalists-twitter.html

For the vast majority of my career I was a social media director and have written the social media guidelines for 3 major newsrooms. No 2 people will ever interpret the same set of guidelines the same way. And that’s the crux of the problem imo

Disciplining people for one off tweets is not something I ever found to be effective when I was in senior newsroom management. Often it just lead to anger among staff and confusion because punishment would seem arbitrary. I stopped sending the “your tweet” emails very early

The most success I found was working very closely w/ writers (and editors) to shape a proactive content strategy for their feeds, even helping them structure ways to grow their own brand that didn’t jeopardize the house brand. I used to send out “suggested tweet” emails abt news

I wish more newsrooms would move away from this antagonistic relationship with their own writers and work on better, more proactive strategies for social media. https://www.nytimes.com/2021/01/31/business/media/journalists-twitter.html