What makes Dwayne ' @TheRock' Johnson so likable?
Here are 3 things he does on social media that supercharge his charisma
Here are 3 things he does on social media that supercharge his charisma

1) He controls his own social media.
Johnson has 15M followers on Twitter, 215M on Instagram, and 58M+ on Facebook.
Take one glance at his platforms and you'll realize he's the one posting the content.
His personality & voice shine through and humanize his brand.
Johnson has 15M followers on Twitter, 215M on Instagram, and 58M+ on Facebook.
Take one glance at his platforms and you'll realize he's the one posting the content.
His personality & voice shine through and humanize his brand.
2) He uses people's names.
Dale Carnegie once said: "Remember that a person’s name is to that person the sweetest and most important sound in any language."
People love to hear their own name — especially if it's used by someone like The Rock.
And The Rock does this *a lot.*
Dale Carnegie once said: "Remember that a person’s name is to that person the sweetest and most important sound in any language."
People love to hear their own name — especially if it's used by someone like The Rock.
And The Rock does this *a lot.*
3) He commits random acts of kindness.
Johnson bought a car for his old friend. He surprised a 13-year-old fan with a personalized video. He once even highlighted other kind people doing kind things!
Johnson bought a car for his old friend. He surprised a 13-year-old fan with a personalized video. He once even highlighted other kind people doing kind things!
As Johnson likes to say, "It’s nice to be important, but it’s more important to be nice."
Check out more on his story here: https://theprofile.substack.com/p/dwayne-the-rock-johnson
Check out more on his story here: https://theprofile.substack.com/p/dwayne-the-rock-johnson