1/ I spent time this weekend reviewing data about 400+ consumer fintechs across the world.

🧵thread below w/ insights re: user growth, headcount growth, fundraising, product, app quality and ratings, & social traction.

Underlying data from: https://fintechspy.co/ 
2/ Notable announcements were made about customer growth:

🇧🇷 @picpay 41m customers 🚀
🇧🇷 @nubank 34m customers 💥
🇩🇪 @n26 7m customers 🎉
🇬🇧 @imaginecurve 2m customers 🙌
🇬🇧 @StarlingBank 2m customers 🎇
🇫🇷 @CompteNickel 1.9m customers 🤏 (so close to goal of 2m by end of 2020!)
3/ But building these companies to this level is no easy feat.

There are 10 companies with >100 employees that grew >4% in the past few weeks. 7 are in LatAm (🇧🇷🇨🇴🇦🇷), 1 in US (🇺🇸), 1 in CA (🇨🇦), and 1 in UK (🇬🇧).

🇧🇷 @C6Bank has >1000 employees and grew headcount >8% 😮
4/ A few companies also had the challenge of onboarding 80+ employees (likely remotely given covid times 🦠😷!) in the past few weeks: 🇧🇷 @nubank 🇸🇪 @Klarna 🇧🇷 @C6Bank 🇧🇷 @Bancointer 🇧🇷 @pagseguro 🇺🇸 @RobinhoodApp. If you know someone in HR at those companies, send them props!
5/ And there were some "small" rounds! 💸

🇧🇷 @nubank $400m
🇺🇸 @SoFi $369.8m
🇺🇸 @Divvy_HQ $165m
🇺🇸 @stilt_inc $100m
🇺🇸 @albertapp $100m
🇬🇧 @imaginecurve $95m
🇫🇷 Alma $59.5m
🇺🇸 @Aspiration $50m
🇺🇸 @hellobrigitapp $35m
🇩🇪 @mosscredit $25m
🇮🇩 @ajaib_investasi $25m
... some more
6/ While others were acquired like:
🇧🇷 @VeriosInvest (to 🇧🇷 @Easynvest)
🇫🇷 Anytime (to 🇫🇷 @orangebankfr looking for some SME expertise), and
🇦🇺 @86400smartbank (to 🇦🇺 @NAB)

or IPO'd like 🇺🇸 @Affirm.
7/ The first time I heard about paycheck early deposits was from 🇺🇸 @Chime, and now I'm tracking >20 companies offering it.

Kid-focused 🧒 product offerings are also blowing up with >30 companies offering them. And, of course, BNPL with >15 being tracked.
8/ Not very surprising, but "metal" cards is still "in", with ~20 companies making it a core aspect of their marketing. Google/Apple Pay make it to ~80 companies' marketing, no where close to significant coverage across everyone tracked.
9/ Products like cell phone top ups and bill pay are a lot more prominent internationally, especially in emerging markets. Having always used post-paid phones, never really thought about this, tbh.
10/ Not nearly as many company's are leading with environmental ♻️ or social good ❤️ messages as I would have thought, but the ones that do are interesting (to me!)
11/ On Android, some congrats are in order for 🇧🇷 @bancopan which crossed from 5m+ to 10m+ installs 🚀 and 🇲🇽 @Stori_Card which crossed from 500k+ to 1m+ installs 💥.
12/ On iOS, the metrics here have less specificity... but from the looks of it 🇺🇸 @CashApp continues on a tear w/ double digit relative growth in reviews despite being one of the more highly reviewed apps. Also looks like 🇬🇧 @Monzo and 🇸🇪 @Klarna are collecting some user love.
13/ A few apps seemed to have dropped from the app/play stores recently: 🇦🇺 @Xinja after giving back their license in December and 🇺🇸 @LongGame, for reasons I'm unsure of.
14/ Generally ppl that publish content get indexed by Google. And if they are smart about the content they publish, it can be a great acquisition channel (ahem @Pinterest).

In the fintech world, 🇬🇧 @TransferWise is the undisputed champion. Others are clearly investing.
15/ 🐦 On Twitter, the GOAT is 🇺🇸 @RobinhoodApp, growing from 210k to >360k followers and counting after the fiasco last week, the highest percentage growth even when compared to accounts with smaller bases.
16/ Looking for smaller accounts that seem to be gaining traction? Check out 🇨🇱 @fintual 🇺🇸 @VaroBank 🇳🇬 @kudabank 🇺🇸 @M1_Finance 🇺🇸 @bankgreenwood
17/ 📸 On IG, 🇺🇸 @VaroBank grew quite quickly. Upon further inspection, looks like a giveaway for $100k could have driven this. Another couple accounts to check out could be 🇧🇭 @ilaBankBHR 🇺🇸 @YottaSavings and 🇺🇸 @GoalsetterCo
18/ 👍Not as much happening on FB with large growth numbers, but some early up and comers that could be interesting could be 🇺🇸 @bellalovesme_tw 🇧🇷 @contahybank 🇲🇽 @OysterMx 🇮🇶 @NeoPayIq and 🇭🇰 ZA Bank.
19/ ♪🎬 Not many companies using TikTok, but there are a few that have a good following. 🇺🇸 @step dominates TikTok relatively speaking. 🇧🇷 @nubank 🇺🇦 @monobankua are doing well, too, but with some daylight between them and @step.
20/ That's all for now!

There's plenty more to unpack, tbh. And the most interesting insights are best discovered by people who have unique questions in mind. So, if you're interested in this type of data with regular updates... take a look over here https://fintechspy.co/ 
And back up to the top of the thread :) https://twitter.com/ffumarola/status/1356015522261979141
You can follow @ffumarola.
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