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1/8 Last week I conducted this quick twitter survey to understand which of India’s top #D2C brands are most loved. 150+ people voted.
As promised, sharing some quick takeaways on the Indian D2C market
https://twitter.com/abhiroopm/status/1353272462172033025?s=20
As promised, sharing some quick takeaways on the Indian D2C market
https://twitter.com/abhiroopm/status/1353272462172033025?s=20
2/8 D2C is still very early in India. Huge headroom to grow. 
'Never used' was by far the most chosen option with a median of 70%. For comparison, this was <10% for consumer tech startups (Paytm, Ola, Swiggy etc) in @BehereBaba's survey. https://twitter.com/BehereBaba/status/1304390642085183490?s=20
'Never used' was by far the most chosen option with a median of 70%. For comparison, this was <10% for consumer tech startups (Paytm, Ola, Swiggy etc) in @BehereBaba's survey. https://twitter.com/BehereBaba/status/1304390642085183490?s=20
3/8 Distribution must remain the top priority for D2C brands.
Given the market is so early, relentlessly focusing on distribution is likely to yield most gains for D2C brands. Can't articulate this better than @jeremysliew here
https://twitter.com/jeremysliew/status/867052064886665218?s=20
Given the market is so early, relentlessly focusing on distribution is likely to yield most gains for D2C brands. Can't articulate this better than @jeremysliew here
https://twitter.com/jeremysliew/status/867052064886665218?s=20
4/8 Brands which fared much better in making people try their products are:
1) @UrbanLadder
2) @BoatNirvana
3) @LiciousFoods
Was expecting this to be a function of the inherent purchase frequency in that category, but doesn't seem to be the case! What's working well here?
1) @UrbanLadder
2) @BoatNirvana
3) @LiciousFoods
Was expecting this to be a function of the inherent purchase frequency in that category, but doesn't seem to be the case! What's working well here?
5/8 Customers care about the D2C brands they use.
People who do end up using a product, mostly like it. A median of 60% of *users* claim they will be disappointed if the brand disappears tomorrow.
Makes sense to drive trials. Reminds me of Ghadi detergent's killer tag line
People who do end up using a product, mostly like it. A median of 60% of *users* claim they will be disappointed if the brand disappears tomorrow.
Makes sense to drive trials. Reminds me of Ghadi detergent's killer tag line
6/8 What matters most at an early stage though is the share of your most supportive users.
Based upon % of *users* who will be extremely disappointed if the brand vanishes tomorrow, following 3 stand out:
1) @trySUGAR
2) @WakefitCo
3) @atomberg_tech
Well done guys!
Based upon % of *users* who will be extremely disappointed if the brand vanishes tomorrow, following 3 stand out:
1) @trySUGAR
2) @WakefitCo
3) @atomberg_tech
Well done guys!
7/8 Access to growth financing is a key reason why brands are unable to grow as fast as they can. That's what we solve at http://www.velocity.in
If you run an insurgent D2C brand and need funding for customer acquisition, we are just a 5-minute application away
If you run an insurgent D2C brand and need funding for customer acquisition, we are just a 5-minute application away
8/8 Here is the compiled survey data in case anyone else wants to play around with it.
What do you agree / disagree with? Do RT or share your comments! https://docs.google.com/spreadsheets/d/10fjkDDkJ4lSonylytBz6aEK2eCbTW3ObbC1pULhrfuw/edit?usp=sharing
What do you agree / disagree with? Do RT or share your comments! https://docs.google.com/spreadsheets/d/10fjkDDkJ4lSonylytBz6aEK2eCbTW3ObbC1pULhrfuw/edit?usp=sharing