Sometimes people miss what automation is about.

It isn't to make things easier
It isn't because is new or tech-forward
It isn't an end of itself

Its a tool... One of many...

For the purpose of building Capacity

As business expands, your resources become more scarce.

You have less time
- to do all things you want to do,
- to make the decisions you need to make
- to service your customers the way they deserve to be serviced.

You can buy your way out of this by hiring people and buying equipment.

However, the paradox of business is this - the faster you are growing, the tighter cash usually is.

So the businesses that need cash most, have it least!

So the next best thing is to rework what you already have in new ways to build capacity.

Capacity is how much you can do with the available
- time
- budget
- people
- facility
- systems
-mindset

you have.

You can build more capacity through

- working longer hours
- reworking systems
- doing current tasks faster
- outsourcing work
- and yes, automation.

What makes Automation attractive as a capacity-building tool is

- current tools are extremely inexpensive
- these tools are time agnostic; they are working while you are sleeping or elsewhere
- they make fewer errors
- they don't require much to keep going
- they are consistent

In considering the next steps forward for your business, and how you'll get there, think about if what you are about to build or implement is...

just tech adding maintenance and complexity,

or if its adding capacity.