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Going to drop my top ten tips for improving your online content, especially for SEO.
Lai wo’we
Lai wo’we
#1. Relevance.
I can imagine this is not what you expected to be no 1. But the truth is, one way to win a negotiation is to understand what the other person is trying to achieve.
So, in the case of Search Engines, all they really want is to refer the best links to their users
I can imagine this is not what you expected to be no 1. But the truth is, one way to win a negotiation is to understand what the other person is trying to achieve.
So, in the case of Search Engines, all they really want is to refer the best links to their users
So, my no 1 tip for you is to make sure your HEADLINE (or meta title) is inline w/the actual copy (content) on your site which is relevant to "search query"
Typically, search engines display three things [see attached image]:
- (meta) Title
- (meta) Description
- (canonical) URL
![So, my no 1 tip for you is to make sure your HEADLINE (or meta title) is inline w/the actual copy (content) on your site which is relevant to "search query"Typically, search engines display three things [see attached image]:- (meta) Title- (meta) Description- (canonical) URL](https://pbs.twimg.com/media/EtDd79zXYAAHooQ.jpg "So, my no 1 tip for you is to make sure your HEADLINE (or meta title) is inline w/the actual copy (content) on your site which is relevant to \"search query\"Typically, search engines display three things [see attached image]:- (meta) Title- (meta) Description- (canonical) URL")
Typically, search engines display three things [see attached image]:
- (meta) Title
- (meta) Description
- (canonical) URL
#2. Fine-tune.
Now that you know what shows up on Search Engine Results Page (SERP), fine-tune your content to fit perfectly.
My submission is: "Write for humans (relevance), optimise for bots".
You can't optimise for bots if you don't understand how they work.
Now that you know what shows up on Search Engine Results Page (SERP), fine-tune your content to fit perfectly.
My submission is: "Write for humans (relevance), optimise for bots".
You can't optimise for bots if you don't understand how they work.
So, for instance, with Meta Data.
Your Title should not be more than 70 characters
Your Description should not be more than 156 characters
Then, for URL, remove stop words and prepositions. Clean it up to have just the keywords. And it should not be too long five words fine.
Your Title should not be more than 70 characters
Your Description should not be more than 156 characters
Then, for URL, remove stop words and prepositions. Clean it up to have just the keywords. And it should not be too long five words fine.
#3. Readability is an interesting component of good SEO.
- Use Header tags (H1...H6) to break up site text
- Use images, as well
- Use Header tags (H1...H6) to break up site text
- Use images, as well
#4. Images.
- Reduce the size of your images to below 500kb
- Caption the image (for humans) and create an ALT text (for bots)
- Name the images appropriately before uploading
- Reduce the size of your images to below 500kb
- Caption the image (for humans) and create an ALT text (for bots)
- Name the images appropriately before uploading
#5. Site technicalities
- Optimise site speed. https://developers.google.com/speed/pagespeed/insights/
- Make it mobile-responsive (set the viewport) and mobile-first
- Create a sitemap (and even have RSS feed)
- Optimise site speed. https://developers.google.com/speed/pagespeed/insights/
- Make it mobile-responsive (set the viewport) and mobile-first
- Create a sitemap (and even have RSS feed)
#6. Set-up Google Search Console for your site
- Helps you see your performance on search [Position/Ranking for certain queries/pages, What queries/keywords are driving clicks etc]
- Request indexing by search bot
- See backlinks [both internal and external]
It's a great tool.
- Helps you see your performance on search [Position/Ranking for certain queries/pages, What queries/keywords are driving clicks etc]
- Request indexing by search bot
- See backlinks [both internal and external]
It's a great tool.
#7. Don't attempt to game the system
There so many factors that Google's Algorithm considers when deciding what to rank on the SERP.
So, trying to game the system by belabouring one approach, will backfire.
For instance, do not over-stuff your article with keywords
There so many factors that Google's Algorithm considers when deciding what to rank on the SERP.
So, trying to game the system by belabouring one approach, will backfire.
For instance, do not over-stuff your article with keywords
#8. Learn and utilise tools & plugins to assess your online content before publishing.
E.g @HemingwayApp is a tool that highlights how you can make your content more readable and simpler.
@yoast (Wordpress plugin) and @StoryChiefApp can help you know your SEO score/rating.
E.g @HemingwayApp is a tool that highlights how you can make your content more readable and simpler.
@yoast (Wordpress plugin) and @StoryChiefApp can help you know your SEO score/rating.
#9. Get familiar with web programming
Know what HTML (maybe CSS&JS) is, and how to work with a markdown & GUI editor
These will help boost the quality and BEAUTY of the content you produce.
E.g Being able to drawing Tables online
Know what HTML (maybe CSS&JS) is, and how to work with a markdown & GUI editor
These will help boost the quality and BEAUTY of the content you produce.
E.g Being able to drawing Tables online
#10. Start or continue
Start by either:
- joining a media org into online publishing (you'd get free access to their Editor and CMS)
- creating your own blog [helpful for you to do trial & error while practising what you learn]
Start by either:
- joining a media org into online publishing (you'd get free access to their Editor and CMS)
- creating your own blog [helpful for you to do trial & error while practising what you learn]
Stopping here for today. I hope this was helpful.
Learn me know what else you'd like to read from me about online publishing and SEO.
Learn me know what else you'd like to read from me about online publishing and SEO.
