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As the creator economy matures, more creators are finding new ways to fund their work and go full-time.
Here are the 3 models of creator monetization
Here are the 3 models of creator monetization
1. Third-party funded content
Third-parties pay creators for their audience's attention through ads, brand sponsorships, affiliate programs, and content licensing.
Third-parties pay creators for their audience's attention through ads, brand sponsorships, affiliate programs, and content licensing.
Example platforms: YouTube Partner program, Snapchat Spotlight, TikTok's Creator Fund, Amazon Associates Program, Shopify Affiliate Program, Medium Partner Program.
2. Fan funded content
Audiences pay directly for exclusive access to content, community, or the creator themselves.
Audiences pay directly for exclusive access to content, community, or the creator themselves.
Example platforms: @Patreon, @SubstackInc, @Twitch, @OnlyFans, @buymeacoffee, @BookCameo, @supercast, @GlowDotFM, @CircleApp.
3. Free content as lead generation
Creators produce free content to capture and shift attention to owned products and services like courses, books, downloadables, apps, consulting, coaching, workshops, physical products, and capital and deal flow.
Creators produce free content to capture and shift attention to owned products and services like courses, books, downloadables, apps, consulting, coaching, workshops, physical products, and capital and deal flow.
The further creators move down the 3 models, the more ownership they have over their audience, and the more revenue they can generate from fewer fans.
With all these options fund their work, many creators are blending these streams to maximize revenue capture. The average millionaire has 7 income streams. Successful creators are no different.
