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How you can use localisation to 2x,3x,4x.. your eCom store’s revenue:
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What is localisation?
Localisation is adapting your product & branding to meet the needs of the people of the local region which you’re targeting
Without localisation, you run the risk of alienating specific audiences - meaning less $$$ for you
Localisation is adapting your product & branding to meet the needs of the people of the local region which you’re targeting
Without localisation, you run the risk of alienating specific audiences - meaning less $$$ for you
Cosmetic localisation:
- Automatically converting your prices to the local currency of your prospect
eg if they live in Spain, they see the price in €
- Automatically translating your website to their preferred language
eg Spanish speaking person
sees website in Spanish
- Automatically converting your prices to the local currency of your prospect
eg if they live in Spain, they see the price in €
- Automatically translating your website to their preferred language
eg Spanish speaking person
sees website in Spanish
True market localization:
Adapting your prices based on the willingness to pay in your targeted region
People in different countries are willing to pay different amounts of money for the same product
Adapting your prices based on the willingness to pay in your targeted region
People in different countries are willing to pay different amounts of money for the same product
For example:
In the UK people may be willing to pay £12 for a t-shirt, but in Spain they may be only be willing to pay €9.60 (£8.50)
This could be down to:
- market saturation (competitors)
- buying power (the amount of disposable income a region has/ are willing to spend)
In the UK people may be willing to pay £12 for a t-shirt, but in Spain they may be only be willing to pay €9.60 (£8.50)
This could be down to:
- market saturation (competitors)
- buying power (the amount of disposable income a region has/ are willing to spend)
Cultural localisation:
Adapting your:
- branding
- brand tone
- colour schemes
- images used
Based on the cultural preferences/ beliefs of your targeted region
Adapting your:
- branding
- brand tone
- colour schemes
- images used
Based on the cultural preferences/ beliefs of your targeted region
For example:
In Western culture, the color green symbolises environmental friendliness
however, in Iran it symbolises joy
while in China it symbolises bad luck
Therefore, you wouldn’t use a green colour scheme when targeting China, whereas you might if you’re targeting Iran
In Western culture, the color green symbolises environmental friendliness
however, in Iran it symbolises joy
while in China it symbolises bad luck
Therefore, you wouldn’t use a green colour scheme when targeting China, whereas you might if you’re targeting Iran
Localisation optimisation all comes down to research of your target region’s:
- cultural beliefs
- buying power (average wage/ willingness to spend)
- competitors
- main language
- main currency
- way of processing information (eg lots of text/ lots of images)
- cultural beliefs
- buying power (average wage/ willingness to spend)
- competitors
- main language
- main currency
- way of processing information (eg lots of text/ lots of images)
If you’ve found a winning store in your language, then localisation is a way in which you can take you eCom store to the next level
Here is a way (which I use) to make localisation much easier
https://twitter.com/ecomxavier/status/1350478600873586694
Here is a way (which I use) to make localisation much easier
https://twitter.com/ecomxavier/status/1350478600873586694
