The rise & rise of Amazon Private Label Brands: A short thread

As of the year 2020, Amazon has been offering over 22000 products from 111 of its own private labels brands on its marketplace, which is triple of the numbers from 2018! (1/7)

- Apparel, Accessories & Footwear constitute ~50% of Amazon's private-label products

- 6 of Amazon's brands offer a more than 1000 products each, while rest are focused on serving specialized customer bases (2)

- Amazon basics is the biggest private label with product portfolio of over 4000

- The average price of Amazon private label product is $32 - overall mid segment positioning

- Average product rating of its private label products is 4.3/5 - which is really great! (3)

However, as per reports the private labels contribute only ~2-3% of its overall revenues but its becoming a big source of unease for the sellers on the platform (4)

Between April 2018 and April 2020, the number of AmazonBasics best-seller products alone jumped from 660 to over 1,300, with AmazonBasics eating up prime real estate in certain search results pages (5)

Although there have been allegations on anti-competitive behavior with concerns that amazon has been using seller data to analyse the top selling products and launching it under their own private label (6)

- but this has not stopped the rise of Amazon's labels as they continue to prosper and soon may become one of the crucial revenue drivers for the company! (7/7)