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Enjoyed @p_millerd's review of 100 career pages.
TL;DR: They were all rubbish except Stripe*
To make a good one, do the opposite of what every other company does.
https://boundless.substack.com/p/stripes-perfect-career-page-126
His tips, and some exercises that'll help you apply them.
*ok also CostCo
TL;DR: They were all rubbish except Stripe*
To make a good one, do the opposite of what every other company does.
https://boundless.substack.com/p/stripes-perfect-career-page-126
His tips, and some exercises that'll help you apply them.*ok also CostCo
1. Don’t make bold claims, especially about people’s lives outside of work
2. Don’t promote an outdated mission that is too vague to mean anything
3. Say what you are great at; be specific
4. Say what you need help with
5. Describe who succeeds at the company and who doesn’t
2. Don’t promote an outdated mission that is too vague to mean anything
3. Say what you are great at; be specific
4. Say what you need help with
5. Describe who succeeds at the company and who doesn’t
I've been involved in hiring, and I've recently been chatting with companies about being hired.
On the above 5 points, the common challenge is that people can't get clear on what they *actually need*.
So they default to copy-pasting other job descriptions from the Internet.
On the above 5 points, the common challenge is that people can't get clear on what they *actually need*.
So they default to copy-pasting other job descriptions from the Internet.
To help make things clear, I love @jared_spool's simple exercise for thinking through any role, the Thank You Note.
https://playbook.uie.com/blog/the-thank-you-note-a-sketching-tool-for-ux-hiring.
Do this with different team members. Do you even agree on what you need?
https://playbook.uie.com/blog/the-thank-you-note-a-sketching-tool-for-ux-hiring.
Do this with different team members. Do you even agree on what you need?
After that, @jared_spool has an article in a similar vein to @p_millerd's.
https://articles.uie.com/job_ad/
Remember: a job advert IS AN ADVERT.
You're trying to get attention and action from the right person.
Stand out. Pique their curiosity. Answer their questions.
https://articles.uie.com/job_ad/
Remember: a job advert IS AN ADVERT.
You're trying to get attention and action from the right person.
Stand out. Pique their curiosity. Answer their questions.
Another common challenge: people worry about being honest in the job description.
"What if we put people off because it sounds too [hard/boring/political/gruelling/etc.]?"
This makes no sense. It's BETTER to put off people who wouldn't be up for it. Don't waste everyone's time
"What if we put people off because it sounds too [hard/boring/political/gruelling/etc.]?"
This makes no sense. It's BETTER to put off people who wouldn't be up for it. Don't waste everyone's time
How to know if your job ad is good enough?
Well, have you even tested it?
It's ridiculously easy:
1. find someone who's like the person you want to hire
2. ask them to read the ad to you and tell you how they feel as they do
3. pay attention to what's not working
4. fix it
Well, have you even tested it?
It's ridiculously easy:
1. find someone who's like the person you want to hire
2. ask them to read the ad to you and tell you how they feel as they do
3. pay attention to what's not working
4. fix it
Once you've tested and fixed your ad, you're ready for Paul's point 6:
Take all the spam, location tracking and opt-ins off the page.
There's nothing that says "we only pay lip service to customer-centricity" quite like a cavalcade of pop-ups, browser gack and dark patterns.
Take all the spam, location tracking and opt-ins off the page.
There's nothing that says "we only pay lip service to customer-centricity" quite like a cavalcade of pop-ups, browser gack and dark patterns.
